Which of the following statements describes economists’ attitudes regarding the
influence of social factors on the choices consumers make?
A) Economists formerly believed they were very important but now they believe they
are not important.
B) Economists believe social factors affect consumer choice in markets for public
goods but not in markets for private goods.
C) Liberal economists believe social factors are very important; conservative
economists do not believe social factors have any influence on consumers.
D) Economists traditionally believed they were unimportant, but many economists now
believe social factors are important.
Suppose Adam Einberg pays $100 for a ticket to a new Broadway play and $100 was
the maximum price he was willing to pay. On the day of the performance of the play
Adam refuses to sell the ticket for $150. How would behavioral economists explain
Adam’s refusal to sell his ticket?
A) Adam’s tastes had changed from the time he bought the ticket to the time of the
performance of the play.
B) When Adam bought the ticket he was being unrealistic about his future behavior.
C) The endowment effect explains Adam’s actions. People like Adam seem to value
things that they have more than the things they do not have.