Companies producing toilet paper bleach the paper to make it white. The bleach is
discharged into rivers and lakes and causes substantial environmental damage. Figure
5-9 illustrates the situation in the toilet paper market.
An efficient way to get the firm to produce the socially optimal output level is
A) for government to set a quota on the quantity of toilet paper that the toilet paper
industry can produce.
B) to impose a tax to make the industry bear the external costs it creates.
C) to grant a subsidy to enable the industry to internalize the external costs of
production.
D) to assign property rights to the firms in the industry.
When colleges use yield management techniques, they
A) rank students on the basis of academic merit and award higher financial aid offers to
those at the top of the ranking.
B) increase financial aid offers to students whose demand for college education is likely
to be more price elastic and reduce financial aid offers to students whose demand for
college education is likely to be less price elastic.
C) rank students on the basis of academic merit and award higher financial aid offers to
those at the bottom of the ranking.