Yield management is the practice of
A) determining production functions to minimize production costs.
B) forecasting competitors’ responses to price changes.
C) using buyer data to rapidly adjust prices.
D) using information technology to find the best interest rate.
Linesha, a college student working part-time, receives a wage increase. An avid movie
buff, she increased her purchases of Blu-ray discs and reduced her purchases of DVDs.
Based on this information,
A) DVDs and Blu-ray discs are substitutes.
B) Blu-ray discs are normal goods and DVDs are inferior goods.
C) DVDs and Blu-ray discs are normal goods.
D) the cross-price elasticity between DVDs and Blu-ray discs is negative.
The marginal utility per dollar that Harold Stratton receives from oranges is greater than
the marginal utility per dollar Harold receives from pears. To maximize his utility, what
should Harold do?
A) He should acquire more income so that he can afford to buy more oranges and pears.
B) He should reduce his consumption of both oranges and pears so that he can buy a
greater variety of goods.