D) 120.
Recall the application about measuring diminishing marginal utility with new
techniques, what was shown in the study that the neuroscientists did on subjects and
their reaction to varying monetary rewards?
A) It showed that general rewards are subject to diminishing marginal utility.
B) It showed a direct demonstration of the law of diminishing marginal utility.
C) It showed a direct demonstration of the subject’s opportunity cost.
D) Nothing was shown in the study.
Additional Application
The 2005-2006 Florida citrus harvest has been tallied and is over $1 billion. This is the
highest dollar amount since the 1999-2000 season. This year’s production was 3%
greater than last year, which was dramatically reduced due to three hurricanes that
struck the state last year. While the overall production increase was relatively small, the
prices for all types of citrus increased significantly. On the wholesale level oranges
alone realized a 56% price increase over the previous year after experiencing a 1.3%
decrease from last year. One explanation of this increase was Hurricane Wilma striking
Florida in October 2005 and causing a reduction in this year’s supply of citrus. The
higher citrus prices this year resulted in a 38% increase in revenues to growers over the
previous year.