When a licensing agreement is made:
A. the licensee receives expertise from another company.
B. the licensee obtains permission from the government to do business in a foreign
C. the licensor is a foreign government which grants the license.
D. the licensor pays to receive assistance from the licensee.
Generally, management prefers global product standardization because:
A. there can be longer production runs, which lowers costs.
B. a standardized corporate visual identity can help project a consistent image.
C. the creative work needed for promotion doesn't need to be done for each market.
D. two of the above.
The top four countries in proven reserves are:
A. China, Japan, Singapore, and Malaysia.
B. Kuwait, Saudi Arabia, the United States, and Mexico.
C. Qatar, Libya, Nigeria, and Venezuela.
D. Saudi Arabia, Canada, Iran, and Iraq.
Whether to position a product as foreign or local is a basic cultural decision for the
marketer, and it seems to depend on:
A. the distribution channel being used.
B. the product type.