When an industry’s raw material costs increase, other things remaining the same,
A) the supply curve shifts to the left.
B) the supply curve shifts to the right.
C) output increases regardless of the market price and the supply curve shifts upward.
D) output decreases and the market price also decreases.
After graduation, you start an internet-based firm that allows people to buy and sell
books online. Based on your market research, you believe there are two basic types of
customers. The first type is the casual reader who has relatively low willingness-to-pay
for your services, and their annual demand is
Q1 = 30 – 40P where Q1 is the number of books traded per year and P is the price you
charge per book traded. The second type of customer is the avid reader who has
relatively high willingness-to-pay for your services, and their demand is Q2 = 100 –
50P. The marginal cost of your online service is $0.40 per book traded.
a. If you set your usage fee equal to the marginal cost, how many books will each type
of customer trade on your system? What is the consumer surplus enjoyed by each type
of customer?
b. What is the optimal entry fee that you should charge under a two-part tariff pricing
scheme for access to your online market? How much consumer surplus is left for the
two types of customers after they pay the entry fee and usage fee?