Use the information below to answer the following questions.
Fact 14.3.2
Suppose that Tommy Hilfiger’s marginal cost of a jacket is $100 (a constant marginal
cost) and at one of the firm’s shops, total fixed cost is $2,000 a day. The
profit-maximizing number of jackets sold in this shop is 20 a day. Then the shops
nearby start to advertise their jackets. The Tommy Hilfiger shop now spends $2,000 a
day advertising its jackets, and its profit-maximizing number of jackets sold jumps to
50 a day.
Refer to Fact.14.3.2. If advertising decreases demand and makes demand more elastic,
the price of a Tommy Hilfiger jacket ________. If advertising increases demand and
makes demand less elastic, the price of a Tommy Hilfiger jacket ________. If price
falls, markup ________. If price rises, markup ________.
A) falls; rises; rises; falls
B) rises; falls; falls; rises
C) falls; rises; falls; rises
D) rises; falls; rises; falls
E) falls; rises; does not change; does not change
Refer to Figure 16.3.1. The figure shows the marginal private benefit curve, the
marginal social benefit curve, and the market supply curve. To promote an efficient
quantity the government could grant a subsidy equal to
A) zero.
B) P1.
C) P3 – P1.
D) P4 – P1.