Chapter2E-Marketplaces:Mechanisms,Tools,andImpactsofE-Commerce
2.1True/False
Question:ECenablersincludeelectronicmarkets,e-stores,ande-catalogs.
Answer:
Question:Storefronts,malls,andportalsareECmechanismsthatsupporttheentertainmentECact
ivity.
Answer:
Question:Theemergenceofelectronicmarketplaceshasresultedinlowerinformationsearchcost
sfor
buyersandlowertransactionanddistributioncostsforsellers.
Answer:
Question:Althoughbothmarketplacesandmarketspacescansellphysicalproducts,themarketsp
acecan
alsoselldigitalproducts.
Answer:
Question:Anintermediaryisathirdpartythatoperatesbetweensellersandbuyers.
Answer:
Question:TravelersusingairlineWebsitestobooktheirflightsdirectlywithouttheuseoftravelage
ntsis
resultinginthereintermediationoftravelagents.
Answer:
Question:Electronicstorefronts,Internetmalls,andexchangesaremajorB2Be-marketplaces.
Answer:
Question:Brokersandinfomediariesaretwotypesofonlineintermediaries.
Answer:
Question:Searchenginesnotonlysearchandmatch,”butalsohavecapabilitiesthatcanbeusedto
performroutinetasksthatrequireintelligence.
Answer:
Quetion:Anelectronicshoppingcartisanorder-processingtechnologythatallowscustomersto
accumulateitemstheywishtobuywhiletheycontinuetoshop.
Answer:
Quetion:ShoppingcartsforB2Barefairlysimple,butashoppingcartforB2Cmaybemorecomple
x.
Answer:
Quetion:Anauctionisamarketmechanismthatusesacompetitiveprocessbywhichasellersolicits
consecutivebidsfrombuyersorabuyersolicitsbidsfromsellers.
Answer:
Quetion:Auctionsarebasedondynamicpricing.
Answer:
Quetion:Reverseauctionsarebiddingortenderingsystemsinwhichthebuyerplacesanitemforbid
on
arequestforquotesystem;thenpotentialsuppliersbidonthejob,withthepricereducing
sequentially,andthelowestbidwins.
Answer:
Quetion:Intheonebuyer,manypotentialsellersdynamicpricingconfiguration,thesellersusea
forwardauction.
Answer:
Question:ElectronicmarketsaretheECmechanismsupportingthe
A)communicate,collaborateandlearnECactivities.
B)presenceanddelivery,findinformation,compare,andanalyzeECactivities.
C)improveperformanceECactivities.
D)entertainmentECactivities.
Answer:
Question:Eachofthefollowingisamainfunctionoftraditionalandelectronicmarkets
except
A)matchingbuyersandsellers.
B)facilitatingtheexchangeofinformation,goods,services,andpaymentsassociatedwithmarket
transactions.
C)financingthetransformationofrawmaterialsintofinishedproducts.
D)providinganinstitutionalinfrastructure,suchasalegalandregulatoryframeworkthatenables
theefficientfunctioningofthemarket.
Answer:
Question:Digitalproductshavedifferentcostcurvesthanthoseofregularproductsbecauseindigit
ization
A)mostcostsarevariable,andfixedcostsarelow.
B)mostcostsarefixed,andvariablecostsareverylow.
C)mostcostsarefixed,butvariablecostsarehigh.
D)allcostsarevariable.
Answer:
Question:Theportionofane-sellersbusinessthroughwhichcustomersinteract,includingtheselle
rs
portal,electroniccatalogs,shoppingcart,andpaymentgatewayisthe
A)frontendofthebusiness.
B)backendofthebusiness.
C)infrastructureforthebusiness.
D)intermediaryinthebusiness.
Answer:
Question:Theeliminationofvarioustypesofagentsthatmediatebetweenbuyersandsellers,sucha
s
travelandinsuranceagents,isreferredtoas
A)automation.
B)disintermediation.
C)remediation.
D)e-distribution.
Answer:
Question:Onlinemarketsthatareownedandoperatedbyasinglecompanyandthatareeithersell-si
deor
buy-sideareknownas
A)privatee-marketplaces.
B)commercialportals.
C)e-malls.
D)B2Bmarketplaces.
Answer:
Question:Publice-marketspacesare
A)usuallyB2Bmarkets.
B)oftenownedbyathirdpartyorconsortium.
C)usuallyregulatedbythegovernment.
D)alloftheabove.
Answer:
Question:FunctionalitiesprovidedbyECmerchantserversoftwareinclude
A)electroniccatalogs.
B)searchengines.
C)shoppingcarts.
D)alloftheabove.
Answer:
Question:Thepresentationofproductinformationinanelectronicformandalsoservingastheback
bone
ofmoste-sellingsitesdescribes
A)e-distributor.
B)Kindle.
C)e-magazine.
D)electroniccatalog.
Answer:
Quetion:Searchtoolsthatsearchthecontentsofausersororganizationscomputerfiles,ratherthan
searchingtheInternetare
A)desktopsearchtools.
B)enterprisesearchtools.
C)searchenginetools.
D)hostsearchtools.
Answer:
Quetion:Amarketmechanismthatusesacompetitiveprocessinwhichasellersolicitsconsecutive
bids
frombuyersorabuyersolicitsbidsfromsellersbestdefines
A)electronicshopping.
B)requestforproposal.
C)auction.
D)requestforquotation.
Answer:
Quetion:Themostcommonandtraditionalformofauctionsinwhichonesellerentertainsbidsfrom
manybuyersbestdescribes
A)forwardauctions.
B)reverseauctions.
C)biddingauctionsystems.
D)tenderingsystems.
Answer:
Quetion:Thedynamicpricingconfigurationwheretheresultingpriceisdeterminedbyeachpartys
bargainingpower,supplyanddemandintheitemsmarket,andpossiblybusinessenvironment
factorsbestdescribes
A)onebuyer,oneseller.
B)oneseller,manypotentialbuyers.
C)onebuyer,manypotentialsellers.
D)manysellers,manybuyers.
Answer:
Quetion:Allofthefollowingarebenefitsofe-auctionstobuyers
except:
A)canliquidatelargequantitiesquickly.
B)convenienceofbiddinganywhereandanytime.
C)opportunitytobargain.
D)opportunitiestofinduniqueitems.
Answer:
Quetion:Whichofthefollowingstatementsaboutbarteringisfalse?
A)Itistheoldestmethodoftrade.
B)Itisprimarilydonebetweenindividualsandprivateparties.
C)Theproblemwithbarteringisthatitisdifficulttofindtradingpartners.
D)Intermediariescanbehelpful,buttheyareexpensiveandveryslow.
Answer:
Question:________referstoanonlinemarket,usuallyB2B,inwhichbuyersandsellersexchange
goods
orservices.
Answer:
Question:Amarketplaceinwhichsellersandbuyersexchangegoodsandservicesformoney(orot
her
goodsandservices),butdosoelectronicallydefines________.
Answer:
Question:________referstotheportionofane-sellersbusinessprocessesthroughwhichcustome
rs
interact,includingthesellersportal,electroniccatalogs,ashoppingcart,asearchengine,anda
paymentgateway.
Answer:
Question:Aprivatee-marketplaceinwhichonecompanysellseitherstandardand/orcustomizedp
roducts
toqualifiedcompaniesdefines________.
Answer:
Question:An________isanonlineshoppingcenterwheremanyonlinestoresarelocated.
Answer:
Question:________areelectronicintermediariesthatprovideand/orcontrolinformationflowin
cyberspace,oftenaggregatinginformationandsellingittoothers.
Answer:
Question:A________isanauctioninwhichasellerentertainsbidsfrombuyers,andbiddersincrea
sethe
pricesequentially.
Answer:
Question:The________isanauctioninwhichthebuyerplacesanitemforbidonarequestforquote
system,potentialsuppliersbidonthejob,withthepricereducingsequentially,andthelowestbid
wins.
Answer:
Question:The________isanauctionmodelinwhichawould-bebuyerspecifiesthepriceheorshei
s
willingtopaytoanywillingandableseller.
Answer:
Quetion:________isamarketplaceinwhichanintermediaryarrangesbartertransactions.
Answer:
Question:ListthesixmajorECtradingactivitycategories.
Answer:
Question:Discussintermediation,disintermediation,andreintermediation.
Answer:
