Acceptable leadership traits across cultures, according to Project GLOBE, include:
A. directive, not afraid of criticizing others, and direct.
B. planning, able to stick to schedule, and able to stay within budget.
C. effective bargainer, dependable, win-win problem solver, and plans ahead.
D. high context, high power distance, and high tolerance for ambiguity.
E. low power distance, female, and low tolerance for ambiguity.
A broad statement that defines the organization’s purpose and scope is known as a:
A. strategic plan.
B. mission statement.
C. vision statement.
D. values statement.
E. none of the above.
World interest rates tend to vary across a small range because:
A. the IMF has been successful at promoting responsibility in the monetary sector.
B. world financial markets are integrated, so we see the law of one price at work.
C. bankers have low market appeal, given the financial crisis.
D. the BIS has coordinated monetary policy.
Why might international marketing managers wish to standardize the marketing mix?