Billions of investment dollars are needed to develop many new products. This trend
toward higher development costs is likely to have which of the following effects on
future modes of operations?
A) Collaborative arrangements are likely to decrease because a company making a
breakthrough will be leery of partners’ appropriation of knowledge.
B) Collaborative arrangements are likely to increase because of the huge investments
needed for development.
C) Exporting will become more important relative to other operating modes because of
the large scale production facilities necessary for economic efficiency.
D) Cross-licensing will gain in importance because companies will be forced to
specialize more in different technologies.
Morris Lighting is a U.S. firm that wants to start exporting its high-end lighting fixtures
to foreign markets. Morris Lighting should seek assistance from U.S. government
agencies for all of the following EXCEPT ________.
A) organizing trade events that help potential exporters make foreign contacts and
explore export opportunities
B) understanding how to comply with domestic and foreign trade regulations
C) acting as an export marketing department or international department for the
company
D) providing information about market demographics and product demand