Which of the following begins with a company defining critical success factors and
specifying objective targets and hard deadlines?
A) coordination by standardization
B) coordination by consensus
C) coordination by plan
D) coordination by intervention
Gap analysis can be used by companies to gain synergy among countries. Which of the
following is a benefit of this synergy?
A) It allows companies to determine the allocation of marketing budgets among
countries.
B) It can be used to prevent sales via the gray market.
C) By seeing the combined market potential among several countries, companies can
determine whether there is sufficient demand to justify new product development costs.
D) By analyzing the distribution gap, companies can better determine whether to handle
other companies’ imported products along with their own.
Managers at Morrison Manufacturing are considering expanding the firm’s production
overseas and want to ensure that the firm is located in a country with a high degree of
economic freedom. Presently, which of the following locations would most likely offer
Morrison the highest economic freedom?
A) Bolivia
B) Hong Kong
C) Venezuela
D) North Korea