Figure 14-4
Rainbow Writer (RW) is a small online company selling a highly rated software
package for engraving words onto objects produced by 3D printers. The firm currently
earns a profit of $2 million per year selling its package exclusively on its Website.
Odeon, the producer of the most popular 3D printers has expressed interest in bundling
Rainbow Writer’s product with its printers. Odeon expects that bundling would further
boost its sales and allow it to sell its printers at a higher price, thus raising its profits
beyond its current profit of $12 million. Figure 14.4 shows the decision tree for the
Rainbow Writer-Odeon bargaining game.
Refer to Figure 14-4. In a real world situation involving Rainbow Writer and Odeon,
what scenario below might permit Rainbow Writer to rationally refuse an offer from
Odeon of $40 per copy of the software package?
A) Odeon is also negotiating with FastWrite, Rainbow Writer’s chief rival.
B) Odeon’s competitors are also interested in bundling Rainbow Writer’s software.
C) Odeon hires a software developer to begin developing its own proprietary engraving
software.
D) Odeon is considering new distribution outlets for its products.