15)
Refer to the two diagrams for individual firms. In Figure 1, line A represents the firm’s:
A.demand and marginal revenue curves.
B.demand curve only.
C.marginal revenue curve only.
D.total revenue curve only.
16) Answer the question on the basis of the following information. In 1985, the
exchange rate between the U.S. dollar and the Japanese yen was $1 = 262 yen; in 2003,
the rate was $1 = 110 yen.
Refer to the given information. Which one of the following might be a plausible
explanation for the change in the dollar-yen exchange rate from 1985 to 2003?
A.Japan exported much more to the United States during this period than it imported
from the United States.
B.Japan greatly increased its purchases of military equipment from the United States
during this period.
C.Japan’s economy grew far faster than the U.S. economy during this period.
D.Japan’s government devalued the yen during this period.
17) When the elasticity coefficient for resource demand is greater than one, resource
demand is:
A.inelastic.
B.elastic.
C.unit-elastic.
D.perfectly inelastic.
18) Suppose that Dairy Barn Foods produces a regular sour cream with 10 grams of fat
per serving and a “low fat” sour cream with only 5 grams of fat per serving (assume that
this is still considered a lot of fat to consume per serving). According to prospect theory,
how should Dairy Barn promote its “low fat” sour cream?
A.It should make no mention of fat content, either in absolute terms or relative to its