Werner & Sons is a manufacturer of three-ring binders operating in a perfectly
competitive industry. Table 12-5 shows the firm’s cost schedule. Table 12-5
Use the table to answer the following questions.
a. Complete Table 12-5 by filling in the blank cells.
b. Werner is selling in a perfectly competitive market at a price of $40. What is the
profit maximizing or loss-minimizing output?
c. Calculate the firm’s profit or loss.
d. Should the firm continue to produce in the short run? Explain.
e. If the firm’s fixed costs were $30 higher what would be the profit-maximizing output
level in the short run? Indicate whether the output level will increase, decrease or
remain unchanged compared to your answer in b.
f. Suppose fixed cost remains at $76. If the price of three-ring binders falls to $20 what
is the profit-maximizing or loss-minimizing output?
g. Calculate the profit or loss. Should the firm continue to produce in the short run?
Explain your answer.
h. Suppose the fixed cost remains at $76. What price corresponds to the shut-down
point?
i. Suppose the fixed cost remains at $76. What price corresponds to the break-even
point?