Answer the following questions.
a. Suppose that a firm is currently producing where MR < MC. What would happen to
total revenue, total cost, and profit if the firm produced one less unit of output?
b. Suppose that a firm is currently producing where MR > MC. What would happen to
total revenue, total cost, and profit if the firm produced one more unit of output?
c. If a firm produces the next unit of output, total revenue rises from $12,000 to $13,500
and the marginal cost of the next unit is $1,700. Should the firm produce the next unit
of output?
Sparkling Water Co. has determined that the price elasticity of demand for a case of its
purified water by Michigan residents is “3.0, while the price elasticity of demand by
Florida residents is “2.5. Assume that the marginal cost is constant at $8. What price
should Sparking Water Co. charge Michigan and Florida customers?