A) F = factor markets; G = households
B) F = product markets; G = households
C) F = factor markets; G = firms
D) F = product markets; G = firms
Answer:
Figure 14-4 Rainbow Writer
(RW) is a small online company selling a highly rated software package for printing
color labels directly onto CDs. The firm currently earns a profit of $2 million per year
selling its package exclusively on its Web site. Odeon, the producer of the most popular
software package for editing and burning CDs and DVDs, has expressed interest in
bundling Rainbow Writer’s product into its own package. Odeon expects that bundling
would further boost its sales and allow it to sell the new bundled product at a higher
price, thus raising its profits beyond its current profit of $12 million. Figure 14-4 shows
the decision tree for the Rainbow Writer-Odeon bargaining game.
In a real world situation involving Rainbow Writer and Odeon, what scenario below
might permit Rainbow Writer to rationally refuse an offer from Odeon of $40 per copy
of the software package?
A) Odeon is also negotiating with Swift Colors, Rainbow Writer’s chief rival.
B) Odeon’s competitors are also interested in bundling Rainbow Writer’s software.
C) Odeon hires a software developer to begin developing its own proprietary color
labeling software.
D) Odeon is considering new distribution outlets for its products.