C) Marginal revenue equals marginal cost.
D) Selling price is greater than marginal cost.
Molly Sharp is producing a documentary about the plight of the six-toed ferrets of Sri
Lanka. Molly has spent $125,000 of her own money on this project and the
documentary is now complete. Molly just found out that no studio is willing to release
her documentary and she must now shop it to cable television networks, where she
knows she will not be able to recoup her investment. Which of the following statements
regarding Molly Sharp’s documentary is true?
A) She should not try to have her documentary aired on television because she cannot
recoup her $125,000 investment.
B) Since the $125,000 is a sunk cost, she should still try to have her documentary aired
on television even though she will not see a profit.
C) The $125,000 is a variable cost, so will not be incurred if she chooses not to have her
documentary aired.
D) The $125,000 investment is an economic cost, and she will still make an accounting
profit even if the television network willing to air her documentary pays her less than
$125,000.
In response to already low interest rates doing little to stimulate the economy, the Fed
began buying 10-year Treasury notes and certain mortgage-backed securities to keep
interest rates low. This policy is known as
A) inflation targeting.