Which of the following is not a characteristic of substitute products X and Y?
a) They have the same or similar product performance characteristics
b) They have the same or similar occasions for use
c) They are sold in the same geographic market
d) Customers are indifferent between X and Y
e) A price increase of X while keeping the Y’s price constant leads to a drop in
purchases of X and an increase in purchases of Y
Which of the following statements best describes a characteristic of geographic
specialization focus strategies?
a) Offers a variety of products and/or sells to a variety of customer groups within a
narrow geography
b) Offers an array of product varieties to a limited class of customers
c) Caters to the particular needs of the customer group served
d) Offers a limited set of products to an array of different customer groups
e) Does an especially good job satisfying a subset of the needs of the consumer groups
being served