Figure 14-3
Rainbow Writer (RW) is a small online company selling a highly rated software
package for engraving words onto objects produced by 3D printers. The firm currently
earns a profit of $2 million per year selling its package exclusively on its Website.
Odeon, the producer of the most popular 3D printers has expressed interest in bundling
Rainbow Writer’s product with its printers. Odeon expects that bundling would further
boost its sales and allow it to sell its printers at a higher price, thus raising its profits
beyond its current profit of $12 million. Figure 14.3 shows the decision tree for the
Rainbow Writer-Odeon bargaining game.
Refer to Figure 14-3. What is the equilibrium outcome in this game and is this a
subgame-perfect equilibrium?
A) Odeon’s offer of $40 per copy of the software package is accepted and this is a
subgame-perfect equilibrium.
B) In the equilibrium, Odeon offers $40 per copy of the software package and is
accepted but this is not a subgame-perfect equilibrium.
C) In the equilibrium, Odeon offers $30 per copy of the software package and is
rejected, and this is a subgame-perfect equilibrium.
D) There is no equilibrium in this game.