a.it cannot alter variable costs.
b.total cost and variable cost are usually the same.
c.average fixed cost rises as output increases.
d.it cannot adjust the quantity of fixed inputs.
12) Scenario 16-5
McDonald’s restaurants has recently announced intentions to open a new restaurant in
Smalltown, Indiana. Assume that the fast-food restaurant market in Smalltown is
characterized by monopolistic competition.
As a result of the new McDonald’s, existing fast food restaurants in Smalltown are
likely to
a.suffer from a product-variety externality.
b.suffer from a business-stealing externality.
c.increase their production to achieve the efficient scale.
d.Both b and c are correct.
13) To be considered an oligopoly, the market must have a concentration ratio below
50%.
a.True
b.False
14) Scenario 15-7
Black Box Cable TV is able to purchase an exclusive right to sell a premium movie
channel (PMC) in its market area. Let’s assume that Black Box Cable pays $150,000 a
year for the exclusive marketing rights to PMC. Since Black Box has already installed
cable to all of the homes in its market area, the marginal cost of delivering PMC to
subscribers is zero. The manager of Black Box needs to know what price to charge for
the PMC service to maximize her profit. Before setting price, she hires an economist to
estimate demand for the PMC service. The economist discovers that there are two types
of subscribers who value premium movie channels. First are the 4,000 die-hard TV
viewers who will pay as much as $150 a year for the new PMC premium channel.
Second, the PMC channel will appeal to 20,000 occasional TV viewers who will pay as
much as $20 a year for a subscription to PMC.
If Black Box Cable TV is able to price discriminate, what would be the maximum
amount of profit it could generate?
a. $500,000
b. $600,000