Assume that at the current market price, a perfectly competitive firm’s
profit-maximizing level of output yields total revenues that are just equal to total costs.
Which of the following statements applies to this firm?
A) The firm should shut down right now.
B) The firm should continue to operate in the short run to minimize losses, but shut
down if things don’t improve over the long run.
C) The firm is earning zero economic profit and should continue to operate.
D) The firm should increase its explicit costs to reduce its tax burden.
Information on the price elasticity of demand is particularly important to managerial
decision making because:
A) the higher the price elasticity of demand for a product is, the more profitable it will
be to produce more of it.
B) depending on the elasticity coefficient, decision makers will immediately know if a
price change will cause profits to increase or decrease.
C) it allows one to predict how total revenue will respond, i.e., increase or decrease, to a
change in price.
D) as the price elasticity coefficient approaches one, profits will increase.