Introduction to Electronic Commerce, 3e (Turban)
Chapter 8 Mobile Computing and Commerce
8.1 True/False
1) Metro Group found customers were less satisfied when using its mobile shopping assistant
than when customers used more traditional shopping methods.
2) Mobile commerce includes B2C and B2B commercial transactions as well as the transfer of
information and services via wireless mobile devices.
3) The small screen size and increased bandwidth of most mobile computing devices has
increased customer interest in using them.
4) Consumer uptake of B2C m-commerce applications has been fast and continues to grow.
5) Connectivity is a key attribute of m-commerce.
6) The most widely recognized benefit of increased mobility is the productive use of travel time.
7) Multimedia messaging service enables the convergence of mobile devices and personal
computers.
8) Increased use of voice-support services exploits the built-in audio capabilities of many mobile
devices and reduces their dependence on unsatisfactory input solutions, such as handwriting
recognition, keypads, or virtual touch-screen keyboards.
9) The highest level of voice support services is a voice portal, which is a Web site with an audio
interface that can be accessed through a telephone call.
10) WiFi is the common name used to describe the IEEE 802.11 standard used on most WLANs.
11) WiMax is a wireless standard for making broadband network connections over a medium-
size area such as a city.
12) The uptake of mobile banking has been very popular.
13) IMS Research recently forecast that the number of mobile banking users will reach
approximately 1 billion in 2012.
14) Wireless divide refers to the gap between people with effective access to digital and
information technology and those without.
15) Microeconomics is the provision of financial services to poor or low-income clients,
including consumers and the self-employed.
16) Audio and video clips are the principal technologies used to deliver advertisements to cell
phones.
17) Security is one of the basic principles of the Global Code of Conduct.
18) Enhanced productivity and reduced costs are the main reasons for the widespread
deployment of mobile devices and applications within organizations.
19) Network coverage gaps and interruptions are one of the challenges associated with delivering
mobile solutions to mobile workers.
20) Mobile gambling is the largest mobile entertainment segment.
21) Technology, number of players, and genre are ways to classify mobile games.
22) Streaming music and radio represent the largest revenue portion of the mobile music
segment.
23) The inability to customize applications is one of the major barriers to enterprise mobile
computing.
24) Several key ethical issues in m-commerce include isolation, loss of privacy, and potential
health damage from cellular radio frequency emissions.
25) A study by Seoul National University found that 30 percent of South Korean high school
students reported addiction effects, which are anxious feelings when they did not have their
phones with them.
8.2 Multiple Choice
1) Mobile commerce is conducted in each of the following ways except
A) the Internet.
B) the mail.
C) private communication lines.
D) other computing networks.
2) M-commerce applications include
A) financial.
B) advertising.
C) personal services.
D) all of the above.
3) The technology foundation for mobile commerce includes
A) mobile devices.
B) software.
C) services.
D) all of the above.
4) M-commerce drivers include each of the following except
A) powerful devices.
B) security.
C) handset culture.
D) service economy.
5) Key attributes of m-commerce include each of the following except
A) personalization.
B) localization.
C) separation.
D) convenience.
6) Major attributes that are necessary for development of mobile applications include each of the
following except
A) ubiquity.
B) localization.
C) security.
D) personalization.
7) M-commerce drivers include each of the following except
A) improved price/performance.
B) vendor’s push.
C) increased mobility.
D) employment opportunities.
8) The development of m-commerce is being driven by the following technological, business,
social, and economic factors except
A) transition to a manufacturing economy.
B) widespread availability of more powerful wireless devices.
C) growth of a handset culture and mobile workforce.
D) improved price or performance of mobile services.
9) The most widely recognized benefit of increased mobility is
A) location-based advertising.
B) the ability to pay bills online.
C) the productive use of travel time.
D) improved price and performance.
10) Infrastructures supporting mobile computing are
A) mobile devices, network access points, and servers.
B) WAP gateways, GPS locators, and GPS satellites.
C) PDAs, smartphones, and PCs.
D) Web servers, mobile devices, and microbrowsers.
11) Characteristics of mobile devices that create special requirements that hardware and software
designers need to anticipate when designing mobile computing systems include each of the
following except
A) small screens.
B) broad bandwidth.
C) reduced memory.
D) restricted input capabilities.
12) A stand-alone handheld computer principally used for personal information management
best describes
A) smart phone.
B) wireless network.
C) personal digital assistant.
D) multimessaging service.
13) Software-enabled services presented by cell phones and smart phones that are not found in
the desktop or even mobile computer worlds include each of the following except
A) messaging services.
B) location-based services.
C) voice-supported services.
D) switched services.
14) Rick sends a message from a delayed flight to his friend on her cell phone that he will be
arriving late. The service that allows the sending and receiving of such short text messages on
mobile phones is called
A) LOL.
B) MSG.
C) SMS.
D) TMG.
15) In m-commerce applications, voice recognition and voice synthesizing offer
A) better operation in dirty or moving environments.
B) hands- and eyes-free operation.
C) faster input.
D) all of the above.
16) A voice system that enables users to request and receive information and to enter and change
data through a telephone to a computerized system best describes
A) interactive voice response.
B) voice activated device.
C) voice command system.
D) mobile voice system.
17) ________ enables the determination of the location of an enabled device.
A) GPS
B) PDA
C) SMS
D) WAP
18) A ________ is suitable for mobile users who need to make very short-range device-to-device
wireless connections within a small space, such as a single room, and most commonly with
Bluetooth.
A) personal area network
B) local area network
C) wireless area network
D) Wi-Fi area network
19) Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired
network.
A) router
B) wireless network PC card
C) wireless access point
D) modem
20) Most WLANs run on a telecommunications standard known as
A) IEEE 802.17.
B) IEEE 802.16.
C) IEEE 802.14.
D) IEEE 802.11.
21) Which of the following is a set of telecommunications standards that enables wireless
devices to communicate with each other over short distances?
A) SMS.
B) MMS.
C) Bluetooth.
D) WAN.
22) A wireless standard (IEEE 802.16) for making broadband network connections over a
medium-size area such as a city best describes
A) WiMax.
B) WiFi.
C) SMS.
D) WWAN.
23) WWANs are distinguished by
A) their speed.
B) the communication protocols they use.
C) the cellular standards on which they are based.
D) all of the above.
24) Classes of mobile marketing campaigns include each of the following except
A) information.
B) entertainment.
C) gaming.
D) coupons.
25) Internet mobile marketing campaign objectives include each of the following except
A) building brand awareness.
B) penetrating competitor markets.
C) changing brand image.
D) building customer databases.
26) Basic principles from the Global Code of Conduct include each of the following except
A) notice.
B) choice and consent.
C) point of contact.
D) security.
27) Which of the following is the largest segment of mobile entertainment?
A) mobile gaming.
B) mobile music.
C) mobile gambling.
D) mobile dancing.
28) Barriers to location-based m-commerce include each of the following except:
A) Wireless bandwidth is limited.
B) The accuracy of location technologies is often less than consumers expect.
C) There are presently not enough location-based systems to make this a viable technology.
D) Consumers see constant location data transmissions as a violation of privacy.
29) Health risks of cell phone use include each of the following except
A) cell phone addiction.
B) damage from cellular radio frequency emissions.
C) spinal injury.
D) thumb -overuse syndrome.
30) Ethical issues raised by m-commerce include each of the following except
A) limited access to data and documents.
B) privacy invasion.
C) infringing on workers’ personal time.
D) isolation.
8.3 Fill in the Blank
1) ________ includes any business activity conducted over a wireless telecommunications
network or from mobile devices.
2) ________ means being available at any location at any time.
3) ________ refers to knowing where a user is physically located at any particular moment.
4) ________ is computing that connects a mobile device to a network or another computing
device, anytime, anywhere.
5) A stand-alone handheld computer principally used for personal information management is
called a ________.
6) A mobile phone with PC-like capabilities describes ________.
7) What distinguishes one type of mobile computer from another is its physical ________, which
refers to its size.
8) ________ is a service that supports the sending and receiving of short text messages on
mobile phones.
9) ________ is the emerging generation of wireless messaging; it is able to deliver rich media.
10) ________ is a voice system that enables users to request and receive information and to enter
and change data through a telephone to a computerized system.
11) The highest level of voice support services is a ________, a Web site with an audio interface
that can be accessed through a telephone call.
12) ________ is a wireless telecommunications network for device-to-device connections within
a very short range.
13) ________ is a set of telecommunications standards that enables wireless devices to
communicate with each other over short distances.
14) ________ is a telecommunications network that enables users to make short-range wireless
connections to the Internet or another network.
15) ________ is the common name used to describe the IEEE 802.11 standard used on most
WLANs.
16) ________ is a wireless standard (IEEE 802.16) for making broadband network connections
over a medium-size area such as a city.
17) ________ is a telecommunications network that offers wireless coverage over a large
geographical area, typically over a cellular phone network.
18) A ________ is any employee who is away form his or her primary work space at least 10
hours a week or 25 percent of the time.
19) ________ is any type of leisure activity that utilizes wireless telecommunication networks,
interacts with service providers, and incurs a cost upon usage.
20) ________ is the delivery of m-commerce transactions to individuals in a specific location, at
a specific time.
21) ________ relies on base stations to find the location of a mobile device sending a signal or
sensed by the network.
22) ________ calculates the location of a mobile device from signals sent by the device to base
stations.
23) ________ is a worldwide satellite-based tracking system that enables users to determine their
position anywhere on the earth.
24) ________ refers to systems used to track and identify the location of objects in real time.
25) ________ refers to a computer system capable of integrating, storing, editing, analyzing,
sharing, and displaying geographically referenced (spatial) information.
1) List the seven drivers of m-commerce.
2) Identify and briefly describe four wireless telecommunications networks.
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3) Identify the five basic principles of The Global Code of Conduct.
4) Identify three of the five barriers to location-based m-commerce.
5) Identify five of the eight technical limitations of mobile computing.