Introduction to Electronic Commerce, 3e (Turban)
Chapter 7 The Web 2.0 Environment and Social Networks
7.1 True/False
1) Wikipedia’s greatest strength and greatest weakness is that users create its content.
2) A major objective of Web 2.0 is to enhance creativity, information sharing, and collaboration.
3) One of the most significant differences between Web 2.0 and the traditional Web is the greater
collaboration among Internet users and other users, content providers, and enterprises.
4) Lightweight programming techniques and tools letting nearly anyone act as a Web site
developer is a representative characteristic of Web 2.0.
5) A criticism of Web 2.0 is the inability to create new business models.
6) One of the major phenomena of Web 2.0 is the emergence and rise of e-auctions.
7) A key feature of social media is that users control and use the media, often at little or no cost.
8) Social media is limited to text and images.
9) Companies that introduce a significant change in their industries, thus causing disruption in
business operations, are referred to as disruptors.
10) Virtual communities do not parallel typical physical communities, such as neighborhoods,
clubs, or associations.
11) Disruption did not occur in the real estate brokerage industry.
12) Most social networks, such as MySpace and Facebook, are private communities.
13) While social networking is practiced in MySpace and Facebook, its aspects are not found in
Wikipedia and YouTube.
14) By June 2010 Facebook had more than 450,000,000 members.
15) Social network analysis provides both a visual and a mathematical analysis of relationships
where the nodes in the network are the people or groups, and the links show relationships
between nodes.
16) Interactions within mobile social networks are currently limited to exchanging simple text
messages on a one-to-one basis.
17) The most popular business-oriented social network service is Xing.
18) Business-oriented social networks are owned and operated within one enterprise, and their
members are usually employees of the enterprise.
19) Walmart’s corporate social network is a major success.
20) According to an InformationWeek survey of business technology experts, wikis are the most
useful Web 2.0 tools in Enterprise 2.0.
21) Flipsy is an example of a social marketplace.
22) Web 2.0 applications enable segmented advertising.
23) Viral blogging is viral marketing done by bloggers.
24) Apple and Google undertook a formal merger to offer iPhone capabilities, such as delivering
Google services through Apple hardware.
25) Choppy connectivity is one of four trends that may slow EC and Web 3.0 and even cripple
the Internet.
7.2 Multiple Choice
1) Problems associated with Wikipedia include
A) users may fabricate content.
B) invasion of privacy.
C) The bulk of Wikipedia is written by only 1,400 contributors.
D) all of the above.
2) To avoid false or misleading entries on Wikipedia, the Wikimedia Foundation plans to
A) create a more formal advisory board.
B) empower system administrators to block access to the site to certain users who repeatedly
vandalize entries.
C) improve the complaint handling process.
D) do all of the above.
3) ________ is a Web development technique for creating quicker and more responsive Web
applications by exchanging small amounts of data with the server so that the entire Web page
does not have to be reloaded each time the user makes a change.
A) RSS
B) Ajax
C) Wiki
D) ZOPA
4) The following are representative characteristics of Web 2.0 except
A) frequent or short software-upgrade cycles.
B) the ability to tap into the collective intelligence of users.
C) making data available in new or never-intended ways.
D) the presence of lightweight programming techniques and tools that lets nearly anyone act as a
developer.
5) Which of the following facilitates person-to-person money lending and may disrupt the
lending business?
A) HomeGain
B) Zoppa
C) Zena
D) Zillow
6) Which of the following is disrupting the real estate industry?
A) Zena
B) Zoppa
C) Zillow
D) Zenith
7) Which of the following is not an interaction element in a virtual community?
A) bulletin boards
B) private mailboxes
C) expert advice
D) e-book
8) Internet community type classifications include
A) collaboration corners.
B) relations or practices.
C) SpyNet.
D) Internet dodgers.
9) Which of the following types of virtual communities facilitates buying and selling and
combines an information portal with an infrastructure for trading?
A) virtual worlds
B) relations or practices
C) transaction and other business activities
D) purpose or interest
10) Which of the following types of virtual communities just facilitates the exchange of
information on a topic of mutual interest and does not support trading?
A) virtual worlds
B) relations or practices
C) transaction and other business activities
D) purpose or interest
11) Which of the following refers to the mapping and measuring of relationships and flows
between people, groups, organizations, animals, computers or other information– or knowledge-
processing entities?
A) social network analysis
B) virtual analysis
C) social network theory
D) Internet community theory
12) Which of the following connects a circle of Weblogs with a common focus or theme?
A) friend block
B) blogring
C) cyberloop
D) cybersphere
13) A community-based popularity Web site with an emphasis on technology and science
articles is
A) Zola.
B) Tech Wizard.
C) MySpace.
D) Digg.
14) A type of mobile social networking where the company does not have a relationship with a
wireless carrier is
A) off-deck.
B) public space.
C) non-binding.
D) enterprise driven.
15) Which of the following is a microblogging-based communication platform that helps people
stay connected with other people and businesses stay connected to their customers?
A) Facebook
B) Twitter
C) MySpace
D) Digg
16) A site created by Ludicorp which allows for the storage and organization of photos describes
A) Twitter.
B) Digg.
C) Flickr.
D) MySpace.
17) A(n) ________ is defined as a group of people that have some kind of commercial or
business relationship such as the relationships between sellers and buyers, buyers among
themselves, buyers and suppliers, and colleagues and other colleagues.
A) affinity portal
B) Web portal
C) business network
D) entrepreneurial network
18) A(n) ________ is a social network whose primary objective is to facilitate business
connections and activities.
A) social marketplace
B) enterprise network
C) business ring
D) business social network
19) Ryze
A) is a network of over 3 million professionals, mostly in Europe and China, and its primary use
is for connecting business contacts.
B) is a business social network where people get paid to come together to share their business
through networking, deciding, exploring, and creating quality business content.
C) is a social network site that connects business people who want to make connections and
identify businesses with similar goals, products, or services.
D) allows users to create profiles that can be viewed and invite friends and business associates
into special interest “tribes.”
20) Viadeo
A) is a network of over 3 million professionals, mostly in Europe and China, and its primary use
is for connecting business contacts.
B) is a business social network where people get paid to come together to share their business
through networking, deciding, exploring, and creating quality business content.
C) is a social network site that connects business people who want to make connections and
identify businesses with similar goals, products, or services.
D) allows users to create profiles that can be viewed and invite friends and business associates
into special interest “tribes.”
21) Guidelines regarding enterprise social networking activities include
A) allowing employees to collaborate and communicate in an employee-driven system.
B) promoting the use of enterprise wikis via demonstrations.
C) setting up enterprise social bookmarking systems so users can see what sort of content their
colleagues are tagging.
D) all of the above.
22) Companies can interface with social networking in each of the following ways except
A) sending flyers to customer mailboxes.
B) by using existing public social networks.
C) conducting business activities in a business-oriented social network.
D) using Web 2.0 tools, mostly blogs, wikis, workspaces, microblogging, and team rooms.
23) Technologies and business practices that free the workforce from the constraints of legacy
communication and productivity tools such as e-mail describes
A) Enterprise 1.0.
B) Enterprise 2.0.
C) Social Networking 101.
D) Web 4.0.
24) An online community that harnesses the power of one’s social networks for the introduction,
buying, and selling of products, services, and resources, including one’s own creations describes
A) cyber store.
B) business marketplace.
C) social marketplace.
D) Web 2.0.
25) Each of the following is a way social networks generate revenues except
A) offering a premium service for a monthly or per service fee.
B) charging organizations a monthly service fee.
C) hosting auctions for individuals or enterprises.
D) creating affiliations with physical venues where members can meet.
26) Apple’s iPhone uses a ________, which is an accurate and patented interface.
A) multitouch screen
B) dedicated control
C) touch-sensitive display
D) touch-pad
27) Distinct layers of the Web 3.0 topology include each of the following except
A) v-commerce.
B) API services.
C) application services.
D) serviced clients.
28) Characteristics of the next generation Internet, Web 3.0, are expected to be each of the
following except
A) more uses of 3D tools.
B) faster, and more far-flung connectivity.
C) more clout for ordinary people.
D) decreased use of the semantic Web.
29) Which Web generation is expected to be based on islands of intelligence and ubiquitous?
A) Web 2.0
B) Web 3.0
C) Web 4.0
D) Web 5.0
30) Each of the following is a trend that may slow EC and Web 3.0 except
A) security concerns.
B) copyright complaints.
C) Net neutrality.
D) choppy connectivity.
7.3 Fill in the Blank
1) ________ was launched in 2008 by Google as a potential Wikipedia competitor.
2) A ________ is a collaborative online encyclopedia jointly written by volunteers.
3) ________ is the popular term for advanced Internet technology and applications including
blogs, wikis, RSS, and social bookmarking.
4) The online platforms and tools that people use to share opinions and experiences, including
photos, videos, music, insights, and perceptions with each other are known as ________.
5) ________ invented a P2P service that sends broadcast-quality video over the Internet.
6) Companies that introduce innovations that significantly change markets or entire industries
due to their activities are referred to as ________.
7) ________ is disrupting the real estate industry, providing more services and information than
its Web 1.0 counterparts.
8) ________ is disrupting the lending business by facilitating person-to-person money lending.
9) A ________ is a group of people with a common interest who interact on the Internet.
10) A ________ is a group of people with common interests who interact with one another.
11) ________ communities open their membership to anyone.
12) ________ communities belong to a company, an association, or a group of companies.
13) ________ communities exist within organizations and include employees, retirees, suppliers,
and customers who share a common interest.
14) ________ include one organization and its business partners, government agencies, and
prospects.
15) A ________ is a place, such as MySpace, where people create their own space or home page
on which they write blogs, post pictures, videos or music, share ideas, and link to other Web
locations they find interesting.
16) ________ refers to the mapping and measuring of relationships and information flows
among people, groups, organizations, computers, and other information- or knowledge-
processing entities.
17) ________ is a community-based popularity Web site with an emphasis on technology and
science articles.
18) ________ refers to social networking where members converse and connect with one another
using cell phones or other mobile devices.
19) A ________ is a group of people who have some kind of commercial or business
relationship.
20) ________ refers to technologies and business practices that free the workforce from the
constraints of legacy communication and productivity tools such as email.
21) The term ________ is an online community that uses the power of social networks for the
introduction, buying, and selling of products and services, including people’s own creations.
22) ________ is viral marketing done by bloggers.
23) Companies are finding that ________ outlets, such as blogs and wikis, not only generate
faster and cheaper results than traditional focus groups, but also foster closer relationships with
customers.
24) ________ is a term used to describe the future of the World Wide Web. It consists of the
creation of high-quality content and services produced by gifted individuals using Web 2.0
technology as an enabling platform.
25) The ________ is an evolving, extension of the Web in which Web content can be expressed
not only in natural language, but also in a form that can be understood, interpreted, and used by
intelligent computer software agents, permitting them to find, share, and integrate information
more easily.
7.4 Essay
1) Define Web 2.0. Identify five characteristics.
2) What is a virtual community? Identify six common classifications.
3) Identify five guidelines for enterprise social networking activities.
4) Define Web 3.0. Identify five characteristics of Web 3.0.
5) Identify four trends that may slow EC and Web 3.0 and even cripple the Internet.