CS 80646

Type

Quiz

Book Title

Business Driven Information Systems 5th Edition

ISBN 13

978-0073402987

July 20, 2017

Which of the following is not an example of an advantage to using the Web to access

organizational databases?

A. Web browsers are much easier to use than a computer based database.

B. The web interface requires few or no changes to the database model.

C.It is cleaner and virus-free.

D. It costs less.

How does a DSS typically differ from an EIS?

A. EIS requires data from external sources to support unstructured decisions; DSS

typically use internal sources to support semistructured decisions.

B. DSS typically use external sources, and EIS use internal sources to support

decisions.

C. DSS never use external sources.

D. EIS always use internal sources to support structured decisions.

Which of the following represents the primary ebusiness revenue models?

A. email, instant messaging, podcasting, content management systems, and video and

web conferencing

B. content providers, infomediaries, online marketplaces, portals, service providers,

transaction brokers

C. B2B, B2C, C2C, C2B

D. advertising fees, license fees, subscription fees, transaction fees, value-added

services fees

What is a back order?

A.an unfilled customer order for a product that is out of stock

B. the time it takes to manufacture a product and deliver it to the retailer

C. the agreed upon time between the purchase of a product and the delivery of the

product

D. the frequency of inventory replacement

Telecommuting (virtual workforce) allows users to work from remote locations such as

home or hotel using high-speed Internet to access business applications and data.

A digital dashboard produces graphical displays of patterns and complex relationships

in large amounts of data.

What are costs that make customers reluctant to switch to another product or service?

A. support activities

B. switching costs

C. loyalty rewards

D. value chain activities

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy

for potential new iPhone customers. Victory Wireless offers customers who purchase an

iPhone with a 2-year subscription a free Otter phone case, car charger, earphones, and

speakers. In terms of Porter's Five Forces, what is Victory Wireless attempting to

achieve with this marketing strategy?

A. increase buyer power

B. increase substitute products

C. decrease supplier power

D. decrease buyer power

How do TCP and IP differ?

A.TCP verifies the correct delivery of data in case it is corrupted, where IP verifies the

data are sent to the correct IP address.

B. TCP verifies the information is reliable, and IP verifies that the data is sent.

C. IP verifies the correct delivery of data in case it is corrupted, where TCP verifies the

data are sent to the correct IP address.

D. IP verifies connectivity, and TCP verifies the rate at which the data is sent.

How many layers does the OSI model contain?

A. four

B. seven

C. ten

D. eleven

What is a personal area network (PAN)?

A. means the technology can travel with the user; for instance, users can download

software, email messages, and web pages onto a laptop or other mobile device

B. refers to any type of operation accomplished without the use of a hard-wired

connection

C. a wireless PAN technology that transmits signals over short distances among cell

phones, computers, and other devices

D.provides communication for devices owned by a single user that work over a short

distance

What is advanced analytics?

A. a collection of large, complex data sets, including structured and unstructured data,

which cannot be analyzed using traditional database methods and tools

B. processes and manages algorithms across many machines in a computing

environment

C.focuses on forecasting future trends and producing insights using sophisticated

quantitative methods, including statistics, descriptive and predictive data mining,

simulation, and optimization

D. extracts knowledge from data by performing statistical analysis, data mining, and

advanced analytics on big data to identify trends, market changes, and other relevant

information

Who are hackers with criminal intent?

A. crackers

B. black-hat hacker

C. hoaxes

D. cyberterrorists

Which of the following represents the types of data commonly found in the accounting

department?

A. tax data

B. payroll data

C. transactional data

D. All of these are correct.

Which of the following evaluates a project's position?

A. SWOT Analysis

B. The Five Forces Model

C. Value Chain Analysis

D. Three Generic Strategies

What segments a heterogeneous population of more homogeneous subgroups?

A. classification

B. estimation

C. affinity grouping

D. clustering

What outlines the corporate guidelines or principles governing employee online

communications?

A. social media monitoring

B. social media manager

C.social media policy

D. information privacy manager

Which of the following represents an internal KPI that indicates the earning power of a

project?

A. market share

B. return on intelligent

C. sensitivity analysis

D. return on investment

An important customer who shows up at a hotel that is fully booked and the reservation

is missing would be placed in which category for managerial decision-making

challenges?

A. Managers need to analyze large amounts of information.

B. Managers must make decisions quickly.

C. Managers must apply sophisticated analysis techniques, such as Porter's strategies or

forecasting, to make strategic decisions.

D. All of these are correct.

Which one of Porter's five forces is high when it is easy for new competitors to enter a

market and low when there are significant entry barriers to joining a market?

A. Threat of new entrants

B. Threat of substitute products or services

C. Threat of buyer power

D. Supply chain competition

What is the primary difference between a worm and a virus?

A. a worm must attach to something to spread, where a virus does not need to attach to

anything to spread and can tunnel itself into the computer

B. a virus is copied and spread by a person, where a worm takes a string of tag words

and deletes websites

C. a virus must attach to something to spread, where a worm does not need to attach to

anything to spread and can tunnel itself into the computer

D. All of these are correct.

What is McDonald's performing when it asks its customers if they would like to

super-size their meals?

A. campaign management

B. cross-selling

C. up-selling

D. down-selling

The lettuce, tomatoes, patty, bun, and ketchup are included in which category of making

a hamburger?

A. input

B. process

C. output

D. All of these are correct.

What is a graphical notation that depicts the steps in a business process?

A. business process model nation

B. business practice model notation

C.business process model notation

D. business practice management notes

Changing business processes with MIS outlines how to improve the three levels of

business processes: operational, managerial, and strategic. From operational to

strategic, what are the three major improvement strategies that the author describes?

A. automation " streamlining " reengineering

B. artificial intelligence " streamlining " reengineering

C. automation " workflow " reinvention

D. automation " consolidating " restructuring

What is the legal protection afforded an expression of an idea, such as a song, book, or

video game?

A. privacy

B. confidentiality

C. intellectual property

D.copyright

Which of the following is considered the output in the systems thinking example of a

TPS?

A. CRUD

B. calculate

C. reports

D. source document

An active RFID tag is ________.

A. an electronic identification device that is made up of a chip and antenna

B. a transmitter/receiver that reads the contents of RFID tags in the area

C. a device that does not have a power source

D.a device that has its own transmitter and a power source (typically a battery)

Social tagging describes the collaborative activity of marking shared online content

with keywords or tags as a way to ________.

A. organize it for future navigation

B. organize it for future filtering

C. organize it for future search

D. All of these are correct.

What is a reputation system?

A. an online marketing concept in which the advertiser attempts to gain attention by

providing content in the context of the user's experience in terms of its content, format,

style, or placement

B. buyers post feedback on sellers

C. created and updated by many users for many users

D. refers to the wisdom of the crowd

What scrambles information into an alternative form that requires a key or password to

decrypt?

A. digital certificate

B. encryption

C. decrypt

D. cryptography

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