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Peterson's article on the feminist contradictions in Twilight primarily uses the
methodology of ________.
a. textual analysis
b. political economy
c. audience reception
d. queer theory
Sanbonmatsu argues that ______________ condition(s) us into an aggressive, socially
destructive form of consciousness.
a. pornography
b. Barbie
c. video games
d. children's television
When Lipsitz claims that "television's most important function came from its role as an
instrument of legitimation for transformations in values initiated by the new economic
imperatives of postwar America," this points to television's role in
a. selling the American dream.
b. teaching viewers how to be good consumers.
c. reproducing a hegemonic ideology.
d. all of the above
The fact that the vast majority of television characters are middle or upper-middle class
is
a. overt classism
b. inferential classism
c. high culture
d. intertextual
True Blood relies on _______________ for its audience.
a. a singular and successful advertising campaign
b. a primarily cult following
c. a primarily popular following
d. cross-media promotion and intertextuality
Which is NOT a feature of race?
a. it is fluid
b. it is culturally bound
c. it is time sensitive
d. it is static
Coming out is
a. political
b. private
c. dangerous
d. all of the above
Reality programming is one site where neoliberal approaches to citizenship have
materialized on television.
a. True
b. False
The mainstreaming of the codes of pornography into the wider culture is referred to as
____________.
a. hegemony
b. pornification
c. hard-core
d. audience reception
According to a cultural studies perspective, high culture products, such as the opera, are
more worthy of study than popular culture products.
a. True
b. False
__________ is used as a metaphor for Ellen DeGeneres' sexuality.
a. Music
b. Dance
c. Clothing
d. Politics
In the analysis of EMHE, Palmer asserts that the show can be understood by examining
from the perspectives of
a. gender and race
b. race and class
c. audience analysis and hegemony
d. religion and ideology
Textual analysis can be both quantitative and qualitative.
a. True
b. False
Advertising reflects how people are ____________.
a. thinking
b. educated
c. resisting
d. dreaming
The fact that the Twilight series normalizes traditional gender roles and dating violence
is an example of _________.
a. a counterhegemonic text
b. how hegemony must be constantly recreated
c. postfeminism
d. audience reception
Collins and Carmody's article on dating violence in Twilight uses the methodology of
____________.
a. political economy
b. audience reception
c. content analysis
d. queer theory
Some people see Barbie as the ideal woman, and some see her as a man in drag. This is
an example of
a. horizontal media integration.
b. multiple readings.
c. high vs. low culture.
d. homophobia.
Popular culture is studied as a prime site of identity structure within a culture.
a. True
b. False
The terms "hir" and "zhe" are
a. misspellings.
b. Greek words.
c. gender-neutral terms used by activists in the trans community.
d. none of the above.
Heteronormativity is prejudice against heterosexuals.
a. True
b. False
In a Pottery Barn Kids catalogue there are pictures of white boys and boys of color,
however when comparing the images, the white boys are shown engaging in a variety
of activities such as academics and astronomy and the boys of color are associated with
athletics only. According to Hall, this is
a. not a problem.
b. an example of overt racism.
c. an example of inferential racism.
d. none of the above.
The following show is presented as polysemic.
a. SVU
b. Survivor
c. The Jim Rome Show
d. all of the above
Hypersexuality may be read as empowerment in some media texts.
a. True
b. False
According to McKay and Johnson's analysis, bodybuilding is an example of
a. athletic eroticism.
b. an ideal fitness routine.
c. a good way to combat gender stereotypes.
d. pornographic eroticism.
Whiteness does NOT focus on the _________ of White people.
a. economic
b. legal
c. cultural construction
d. gender
Race is not an indicator of success, values or the ability to survive in a postracial
society.
a. True
b. False
Hegemony works through physical force.
a. True
b. False
According to Fuchs, users of Facebook are
a. prosumers
b. exploited
c. sold to advertisers
d. all of the above
Which is NOT one of the political culture jamming techniques used by Jon Stewart in
The Daily Show?
a. matter out of place (parody)
b. matter out of time (video)
c. matter in time (hegemony)
d. dialectics that matter (interview style)
The term __________ refers to the degree to which a consumer of culture can be
understood as a free agent whose choices must be respected by the cultural critic.
a. progressive
b. agency
c. accountable
d. none of the above
