Hegemony is permanent and unalterable.
a. True
b. False
Answer:
Media producers seek ‘stars” for their productions because stars:
a. Always make profitable productions
b. Reduce the perception of risk
c. Always produce high-quality products
d. Are often close friends with producers
Answer:
Major advertisements address audiences as:
a. Citizens
b. Consumers
c. Workers
d. Neighbors
Answer:
“Fu Manchu” is a disparaging stereotype of Latinos.
a. True
b. False
Answer:
Which of the following correctly names the “Big Three” media conglomerates that
dominate the world music market?
a. Sony Music Entertainment, Universal Music, Warner Music
b. Bertelsmann, Walt Disney, EMI
c. Walt Disney, Warner Music, Polygram
d. Sony Music Entertainment, Polygram, Bertelsmann
Answer:
The number of media businesses in the United States has decreased over the last several
decades.
a. True
b. False
Answer:
_______ refers to the degree to which there is diversity in media content readily
available to audiences.
a. Media monopoly
b. Media concentration
c. Media pluralism
d. Media conglomeration
Answer:
Racist images in popular media have:
a. Become less blatant over the years
b. Generally not changed during the last half century
c. Focused on Asians and Latinos, not African Americans
d. Focused on whites
Answer:
Sexually explicit materials involving children are illegal in the United States.
a. True
b. False
Answer:
Which of the following is not an example of User-Generated Contents (UGC)?
a. Citizen journalism
b. Letters to the editor section in newspapers
c. Wikinews
d. Editorial section in newspapers
Answer:
Which kind of news is particularly vulnerable to pressure from advertisers?
a. Coverage of national sporting events
b. Coverage of local real estate
c. Coverage of the president
d. Coverage of foreign policy
Answer:
The approach to media that says media products should be understood as the result of a
social process that occurs within an institutional framework is known as the ______
perspective.
a. production
b. technological
c. encoding
d. decoding
Answer:
Hegemony operates at the level of common sense in the assumptions we make about
social life.
a. True
b. False
Answer:
“Structure” in media sociology refers to media professionals and their will.
a. True
b. False
Answer:
Remaking billboards to create counter-advertisements with messages that parody or
criticize the original ad is an example of:
a. Culture jamming
b. Ideological criticism
c. Semiotics
d. Collective action
Answer:
A(n) ________ suggests both the social structural forcesour membership in
communitiesand the forces of human agencythe act of interpretationare at work in
decoding media contents.
a. interpretive community
b. structure
c. encoding
d. discourse
Answer:
Which of the following is not true about the American TV show Dallas and its
interpretation?
a. Most viewers saw the female characters as dominant and controlling.
b. It was not well received in such countries as Japan.
c. Arab viewers made moral judgment of the characters.
d. American viewers were playful and detached in their reading of the program.
Answer:
The behavior in cyberspace in which advertisers or information collectors copy online
conversations and personal information from social networking sites is called ______.
a. flaming
b. trolling
c. scraping
d. blogging
Answer:
One of the arguments about the media that “free market” advocates usually make is
that:
a. Consumers have the ultimate power to tune in or buy media products
b. Those with the most money should have the biggest impact on the media
c. Government should be a counterweight to the power of private media conglomerates
d. Media companies need to protect consumers from sexually explicit materials
Answer:
The key reason that less-developed nations generally cannot compete with
industrialized nations in the area of movie production is that:
a. Historically movies have not been of much interest to people in these countries
b. These nations lack the capital and infrastructure needed to produce high-quality films
c. These nations lack basic democratic political freedoms
d. These nations do not have creative personnel
Answer:
Meyrowitz argues that the primary social impact of television is the way the media:
a. Break the connection between mental and physical place
b. Impede mental development
c. Create a new forum for political debates
d. Break the connection between physical and social place
Answer:
At newspapers, who selects which photographs will appear in the paper?
a. The photo editor
b. The reporter
c. The photographer
d. The advertiser
Answer:
In the “propaganda model,” ordinary citizens set media’s agenda.
a. True
b. False
Answer:
Conservatives generally favor deregulation of media based on free market principles.
a. True
b. False
Answer:
“China Dolls” are a stereotypical image of _______.
a. Asian men
b. Asian women
c. Hispanic men
d. Hispanic women
Answer:
In publishing houses, acquisitions editors are responsible for:
a. Soliciting and evaluating book manuscripts
b. Working with bookstores to distribute books
c. Inducing prominent publications to review their books
d. Preparing the index for a book
Answer:
Television in the 1970s often depicted happy, middle-class families.
a. True
b. False
Answer:
When Warner Bros. released Harry Potter and the Sorcerer’s Stone in 2001, corporate
parent AOL Time Warner promoted the film using a variety of media. Which of the
following media they did not use?
a. AOL
b. Moviefone
c. People magazine
d. HarperCollins Publishing
Answer:
Which of the following is not considered a characteristic of an active audience?
a. Creates their own narratives when interpreting media text
b. Establishes their own media outlets
c. Engages in collective action such as protest and boycott
d. Consumes traditional media more than the Internet
Answer:
Which of the following best describes the definition of ideology?
a. Ideology is official dogmas of communism and fascism.
b. Ideology is an elaborate philosophy of language, symbols, and culture based on the
analytic distinction between signifier and signified.
c. Ideology is a subliminal set of messages secretly embedded in otherwise neutral
media messages like entertainment films and advertisements.
d. Ideology is the realm of taken-for-granted thoughts and ideas in circulation that
reflect the power dynamics at work in a society.
Answer:
The five commissioners on the FCC are:
a. Elected by the members of Congress to four-year terms
b. Appointed by the president and confirmed by the Senate
c. Chosen by media industry leaders and confirmed by the president
d. Appointed by the Supreme Court and confirmed by the president
Answer:
In the early years of broadcasting, the British Broadcasting Corporation (BBC) was an
example of a(n):
a. Early commercial media conglomerate
b. Profitable media company
c. State monopoly broadcast system
d. Foreign-owned broadcast system
Answer:
Consumption of mass media products is:
a. Concentrated heavily in wealthier nations
b. Evenly divided between wealthier and poorer nations
c. Concentrated in poorer and more populous nations such as China and India
d. Not related to the economic well-being of nations
Answer: