COMU 73493

subject Type Homework Help
subject Pages 14
subject Words 3273
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
When conducting a presentation, it is important to control the pace and pitch of your
speaking voice to prevent what type of appearance?
A. The appearance of being unprepared
B. The appearance of being unconcerned
C. The appearance of being unfamiliar with materials
D. The appearance of being superior
E. The appearance of being nervous or fearful
Answer:
Which of the following best describes a micro rest?
A. A short document with more extensive information available on a PC
B. A document with short paragraphs
C. A document with embedded links to detailed information
D. A document that uses an inverted pyramid format
E. A document that is sent using an instant messaging function
Answer:
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Words such as 'similarly", "likewise" and 'still" indicates what type of transition?
A. Additional detail
B. Comparison
C. Cause and effect
D. Illustration
E. Condition
Answer:
Which of the following is a potential drawback to starting with conclusions in an
analytical report?
A. The analytical report must be written using the direct approach.
B. The main idea is communicated to quickly for most audiences.
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C. There may be the impression that you have thoroughly researched the information
presented.
D. There may be the impression that you have oversimplified the situation.
E. It may be more difficult to find the evidence to support the analysis.
Answer:
How can a writer apply research to a document while maintaining a consistent tone and
making the data meaningful to the audience?
A. Use an executive dashboard
B. Use quotes
C. Paraphrase
D. Use a knowledge management system
E. Summarize the data
Answer:
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Which of the following allows companies to present videos as an integrated collection
in a customized user interface?
A. Infographics
B. Geographic information systems
C. "Big Data" systems
D. Branded channels
E. Tag cloud systems
Answer:
During a small group meeting, where will coworkers find most of the meaning of the
message?
A. Most of the meaning will come from the words spoken.
B. Most of the meaning will come from the accuracy of the handouts.
C. Most of the meaning will come from nonverbal cues.
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D. Most of the meaning will come from the list of those invited to the meeting.
E. Most of the meaning will come from the visual aids such as PowerPoints.
Answer:
When given the opportunity to personally deliver a proposal, what should be stressed
when meeting the audience?
A. How the job will be done
B. When the work will begin and end
C. Why the readers are receiving the proposal
D. Why your company is qualified to do the work
E. How much the work will cost
Answer:
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When writing a report that includes all relevant information about a topic, even if it is
negative, ensures what type of communication?
A. Lengthy
B. Professional
C. Ethical
D. Plagiarized
E. Meaningful
Answer:
When using blogs and websites to provide the information customers need, what social
media guideline is being utilized?
A. Facilitating community building
B. Listening as much as talking
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C. Initiate and responding to conversations with the community
D. Integrating conventional marketing strategies at the right time in the right place
E. Being real
Answer:
Which of the following best describes the subject line for a document that will be read
on a mobile device?
A. Unnecessary
B. Shorter
C. More detailed
D. Needed only when the audience isn't expecting the communication
E. Needed only if the audience does not know the sender
Answer:
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Which of the following would be the most appropriate format for content of a news
release?
A. Background information followed by solution
B. Background information followed by a series of alternatives
C. Good news followed by details
D. A series of alternatives followed by good news
E. Good news followed by a variety of alternatives
Answer:
The top of a memo usually includes headings for
A. to, from, date, subject.
B. department, date, subject.
C. attention, to, from, date.
D. subject, to, date.
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Answer:
What is the chief advantage of online presentations?
A. There is no live audience.
B. There are fewer opportunities for questions and answers.
C. Information can be back channeled to all interested parties.
D. It is easier and less expensive to gather an entire team at a moment's notice.
E. Nonverbal communication feedback is enhanced.
Answer:
The goal of communication in a high context culture is what?
A. To use visual cues to convey meaning
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B. To exchange information
C. To focus on results
D. To build relationships
E. To ensure a legal decision making process
Answer:
When considering the ethics of a visual aid, which of the following will help ensure
there is no ethical lapse?
A. Provide only relevant background information on the visual aid.
B. Minimize irrelevant data.
C. Include enough information to allow readers to understand your point.
D. Design visuals in such a way that they can be reshaped and manipulated to support a
logical argument.
E. Include visuals aids that are not open to individual interpretation.
Answer:
page-pfb
One way to minimize the chance of a candidate being considered careless or
disrespectful is to do what?
A. Visit career services
B. Have a fixed and well planned career path
C. Catch errors before the résumé is sent
D. Include extensive references
E. Ask for information that can be found on the organization's website
Answer:
page-pfc
When the writer needs to create a lengthy message they know will be read on the
mobile device, which of the following will be most effective for the audience?
A. Linear organization
B. Inverted pyramid
C. Executive summary
D. Micro rests
E. Indirect approach
Answer:
When incorporating balance in a report or website, which of the following is achieved?
A. An emphasis on similarities and differences
B. Generally accepted rules and conventions
C. A dominant element of design being identified as most important
D. Elements that are arranged symmetrically around a central point or axis
E. Visual parallelism
Answer:
page-pfd
Connecting various links to a corporation's online personality can be accomplished
using what?
A. Social media
B. A central hub
C. LinkedIn
D. A specific media personality
E. User generated content
Answer:
Which of the following best describes a limitation of the AIDA plan?
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A. AIDA is built on long-term relationships.
B. AIDA is built around a single event.
C. AIDA demands a decision from the audience.
D. AIDA is a multidirectional method.
E. AIDA is a conversational approach.
Answer:
When proofreading, which of the following should be accomplished on the first round
of proofreading?
A. Spelling and grammar
B. Overall tone
C. Ensuring overall goals are accomplished
D. Clarity
E. Conciseness
Answer:
page-pff
Which of the following is least likely to satisfy the audience's informational needs?
A. Accurate information
B. Ethical information
C. Pertinent information
D. Quality information
E. Background information
Answer:
When citing journal articles using the APA style,
A. use quotation marks around the title.
B. capitalize only the first word of the title.
C. you do not need to include the volume number.
D. include only the first page of the article.
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Answer:
How does social media best increase the power of stakeholders?
A. By controlling the number of "likes" for a product
B. By increasing the transparency of the organization
C. By allowing links to be sent to social groups
D. By limiting control of the organization over their website
E. By only trusting those who use social media
Answer:
During what phase of the writing process does the writer check for clarity, conciseness
page-pf11
and correctness?
A. Drafting
B. Proofreading
C. Planning
D. Completing
E. Writing
Answer:
How can social media help a company find a subject matter expert?
A. By accessing professional networks
B. By cold calling
C. By connecting with other virtual organizations
D. By facilitating community hubs
E. By maintaining a consistent online personality
Answer:
page-pf12
If a document has too many design elements, what readability tool is missing?
A. Restraint
B. Balance
C. Consistency
D. White space
E. Detail
Answer:
To accurately interpret a source's point, what information do you need to know?
A. The source's reputation for reliability
B. What the purpose of the material is
C. Whether or not the material can be independently verified
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D. If the author is credible
E. If the source is potentially biased
Answer:
When determining how to present yourself to target employers, an effective exercise
that helps you develop a résumé is what?
A. Writing a list of skills and abilities
B. Writing the story of you
C. Keeping a list of all potential employers you want to contact
D. Determining which stepping stone opportunities will be most effective
E. Developing an organizational plan
Answer:
page-pf14
When using the phone, what should be relied on to convey confidence and
professionalism?
A. The ability to multitask while on the phone
B. The ability to send links to the audience to support information conveyed while
conversing
C. The ability to use tone of voice to convey meaning
D. The ability to block out distractions
E. The ability to keep calls short and to the point
Answer:

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