Why is repetition necessary?
A) because our environment is filled with distractions
B) because of the sleeper effect
C) because it gives the message a relative advantage.
D) because most people aren”t smart.
Which of the following factors is NOT considered a possible downside of using
celebrity endorsements?
A) overexposure of an individual celebrity
B) inability for the audience to remember who endorses what
C) endorser’s actions could undercut the product or service
D) lack of public trust in celebrity
Asian Americans, in particular, can be reached via:
A) television
B) print media
C) radio
D) digital media
The issues management process includes which of the following steps?
A) reacting to surprises
B) strategy options
C) anticipating threats
D) predicting problems
Which is the most “balanced” or feedback-based of Grunig’s four models of public
relations?
A) public information
B) press agentry/publicity
C) two-way symmetric
D) two-way asymmetric
The “grande dame” of fashion public relations is
A) Eleanor Lambert.
B) Leone Baxter.
C) Jenny Lind.
D) Doris Fleischman.
The selection of certain facts, themes, and treatments to shape a story is known as
A) transfer.
B) propaganda.
C) agenda setting.
D) framing.
A recent study found three “top triggers” for a crisis situation; which is NOT one of
these triggers?
A) unethical behavior
B) executive misconduct
C) unscrupulous media
D) financial irregularities
It is recommended that, for corporate sponsorships:
A) For every dollar spent, the sponsor spend twice that much to leverage the
sponsorship.
B) Never consider trade-offs.
C) Only do them if the corporation is national.
D) They are always appropriate.
Who was the first politician to publish a book, Commentaries, which he used to further
his ambitions?
A) Saint Paul
B) Julius Caesar
C) Herodotus
D) Pope Urban II
Examples such as Kathleen Turner point to organizations that fail to understand the
need for
A) transparency/disclosure.
B) sound media relations.
C) bottom-line values.
D) research.
If you would feel that things were either absolutely “right” or absolutely “wrong” you
would fall into which orientation?
A) Marxist
B) Kantian
C) unilateral
D) Plato’s
Which is NOT a reason why there is an influx of women working in public relations?
A) Women can start public relations firms without a lot of capital.
B) Women tend to have better listening/communication skills than men.
C) Women have a better business or bottom-line sense than men.
D) Women make more money in public relations than most comparable fields.
To public relations practitioners, human resources, advertising, and marketing are often
seen as sources of
A) inspiration.
B) storylines or media hooks.
C) income.
D) friction.
Which is NOT associated with the legendary P.T. Barnum?
A) Jenny Lind
B) press agentry
C) Tom Thumb
D) Annie Oakley
What is the name of the public relations event that shows the public the facilities where
an organization does its work and how the work is done?
A) a concert
B) familiarization trip
C) press conference
D) open house
If the medical division prepares an informational brochure about autism, and it must
have approval from the public relations department before production, the public
relations department is described as having
A) concurring authority.
B) command authority.
C) compulsory advisory authority.
D) advisory authority.
The Internet was first used for campaign fund-raising in what campaign year?
A) 1998
B) 2000
C) 2002
D) 2004
Who created what is believed to be the first in-house public relations department?
A) Macy’s
B) Westinghouse Corporation
C) Atlanta Railroads
D) General Electric
Which of the following is a key social issue in the workplace?
A) sexual harassment
B) networking/pressures
C) diversity
D) stealing