Graphics should clarify, simplify, or reinforce the text discussion.
Answer:
A pie chart is the best type of graphic aid to use to summarize the results of a survey
question to which each respondent could check more than one answer.
Answer:
Although the team interview can certainly enhance the selection of the “right person”
for the job, it can also create more stress for the interviewee.
Answer:
Repeating the information in the subject line in the first sentence of an email is
redundant and should be avoided.
Answer:
A salesperson you supervise is having trouble providing evidence for statements in a
persuasive email message that invites customers to try out a new anti-spam software
program. What advice would you give her?
Answer:
It is generally acceptable to be a few minutes late to a job interview with a U.S.
company, as long as you call and explain the reason for the delay.
Answer:
Under the Federal Trade Commission’s Telemarketing Sales Rule, callers must disclose
the company’s identity, the purpose of the call, the product or service offered, and any
requirements for obtaining it.
Answer:
Email is generally a more time efficient communication channel than the phone.
Answer:
Clichés are handy verbal shortcuts that should be used whenever possible to shorten
business messages.
Answer:
Analysis of an Executive Summary for a Report
Read and analyze the following Executive Summary written to accompany a report on
the implementation of a secure intranet.
Executive Summary
Braden Inc., a small but growing manufacturing business, has operated in Indianapolis,
Indiana for ten years. Darren Russell, President, had considered the implementation of a
website for the company. He had concerns about the cost to create and maintain an
effective site. Russel established a team to study the possibility of implementing
company website at an affordable cost.
The team conducted research using primary and secondary research methods. Current
literature was examined, and a survey was conducted through a Chamber of Commerce
membership list of 50 small business owners of various companies in the metropolitan
area that had a company website.
The report discussed the following topics related to the initiation of a company website:
(1) benefits to be gained, (2) challenges in development and maintenance, (3) projected
costs, and (4) guidelines for getting started. Conclusions of the study can be found in
the full report.
The study concluded that intranets have become extremely popular because of the
various benefits they offer. Potential problems of intranets can be addressed with
recommended security measures. Braden Inc. should proceed with plans to establish a
secure intranet.
Required:
Write a critical analysis of this executive summary and discuss the content as well as
the writing style.
Answer:
While cross-cultured market research is expensive, it is worthwhile before a product
launch is attempted.
Answer:
You have just received your cell phone bill, and realized that you have been charged
this month and for several previous months for a calling feature you did not authorize.
You called the cell phone provider but were told that only the charge for this month can
be credited. You are planning to write a letter to get your bill adjusted. What tone
should your letter have? Why?
Answer:
Making a choice between an inductive outline or a deductive outline is as important in
writing an email message or memorandum as in writing a letter.
Answer:
Plagiarism is the presentation of someone else’s ideas or words as your own.
Answer:
Explain how Maslow’s need hierarchy can help you write a more effective persuasive
message to the receiver.
Answer: