When a team that has never worked together collaborates on communication efforts,
A) it’s important to give members time to bond before getting down to business.
B) there isn’t time for team members get to know one anotherwork should begin
immediately.
C) you should expect poor results.
D) members should always meet in person and never rely on meeting technologies.
E) members should avoid trying to reach consensus, since it is nearly impossible.
Answer:
Briefly explain how to adapt marketing and sales messages for social media.
Answer:
Many interviewers begin making a decision about the applicant
A) within the first 20 seconds of the interview.
B) during the question-and-answer stage.
C) during the final minutes of the interview.
D) after the candidate has left.
E) only after receiving a note of appreciation.
Answer:
If you are a smoker and are going to a job interview,
A) ask the interviewer politely if you can smoke.
B) smoke only if the interviewer smokes.
C) refrain from smoking before and during the interview.
D) smoke just prior to the interview to calm yourself.
E) call ahead and ask whether smoking is allowed in the building.
Answer:
An ethical persuasive argument
A) is a contradiction in terms.
B) focuses on how the audience’s actions will benefit the sender.
C) includes any evidence the sender can come up with, whether or not it’s relevant.
D) influences audience members by providing information that gives them freedom to
choose.
E) requires admitting up front that you stand to gain a lot if the audience complies.
Answer:
The scope of a message will generally be longer when
A) the audience is unfamiliar with your topic.
B) the audience is unfamiliar with you and your credibility.
C) the audience is likely to resist your ideas.
D) your subject is controversial, complex, or both.
E) any of the above are true.
Answer:
Including a photo of yourself with your résumé
A) is a great way to personalize your application.
B) helps you stand out among other applicants.
C) will cause some employers to discard your application immediately.
D) is the best way to guard against potential discrimination.
E) is a good idea if it shows you having fun and being yourself.
Answer:
When working in teams, getting your point across
A) is simply a matter of making a strong argument.
B) should always be abandoned if you think it might offend someone else on the team.
C) must be your primary goal, even if it means holding up team progress.
D) is easier when you wait until others are ready to hear your arguments.
E) should be done aggressively, since it’s important to let everyone know you’re in
charge.
Answer:
When you’re writing a message of appreciation,
A) avoid mentioning specific circumstances.
B) help readers understand how hard you’ve struggled to succeed.
C) try to mention the names of those whom you want to praise.
D) focus on panoramic statements about today’s global workplace.
E) give yourself a “pat on the back” for taking the time to recognize a job well done.
Answer:
In the middle of an important meeting, you receive an unsolicited IM from a company
informing you of their great rates on vacations in Hawaii. This is an example of
A) spam.
B) feedback.
C) spim.
D) viral marketing.
E) user-generated content.
Answer:
The term AIDA stands for
A) appeal, indirect, direct, action.
B) anticipate inquiry in doing adjustments.
C) assume, insist, describe, activate.
D) attention, interest, desire, action.
E) assess, inform, decide, anticipate.
Answer:
People in the United States generally
A) view hard-earned material comfort as a worthy goal.
B) believe that people who work hard are no better than those who don’t work hard.
C) condemn materialism and prize a carefree lifestyle.
D) spend far less time on the job than German workers do.
E) view luxury and comfort as harmful.
Answer:
All of the following except ________ can promote ethical choices across cultures.
A) sending honest messages
B) capturing the moral high ground
C) seeking common ground
D) respecting cultural differences
E) sending and receiving messages without judgment
Answer:
When you want to confirm, illuminate, or expand on the supporting points in a business
message, use ________ if you believe that dramatic tension will stimulate your
audience’s interest.
A) facts and figures
B) narration or storytelling
C) reference to authority figures
D) examples and quotations
E) none of the above
Answer:
If there is a lack of consensus among the audience at the end of your presentation, you
should
A) gloss over it as quickly as possible.
B) make the disagreement clear and be ready to suggest a method for resolving the
differences.
C) identify the individuals causing the disagreement and ask them pointed questions.
D) calmly explain that no one is leaving until the disagreements have been resolved.
E) do all of the above.
Answer:
Which of the following is a salutopening?
A) Dear Professor Milford:
B) Dear Esteemed Professor Milford,
It has come to our attention that you are interested in joining our research team in
Winslow, Arizona. We think you can be a good fit!
C) Thank you, Professor Milford,
for your prompt response.
D) Attention: Professor J. J. Milford
E) To whom it may concern:
Answer:
When you’re writing a business plan, you must include a(n) ________ section to
explain the purpose of your business, as well as what you hope to accomplish.
A) mission and objectives
B) design and development
C) products and services
D) opportunities and importance
E) financial projections and requirements
Answer:
When introducing yourself to someone in a business context, you should always include
a brief description of
A) one of your personal interests or hobbies.
B) your role in the company.
C) your company’s history.
D) your greatest accomplishment.
E) all of the above.
Answer:
When using graphics, photos, video clips and other online content in multimedia
documents,
A) it is vital to make sure you can legally use them.
B) copyright is not a concern, as long as the items come from the Internet.
C) citation is unnecessary unless your audience asks where you found something.
D) you do not need permission unless you want to use a celebrity photo.
E) you can protect yourself against all potential copyright violations by simply
including a sentence that reads, “All outside content is the property of the respective
owners.”
Answer:
Regarding persuasive messages in social media, the AIDA approach is limited because
it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks useful persuasive elements.
D) uses a multidirectional, conversational approach.
E) seeks input and feedback from customers.
Answer:
When you’re staging mock interviews to polish your interview style, pay attention to
A) your nonverbal behavior.
B) the quality of your voice.
C) the length of your answers.
D) the clarity of your answers.
E) all of the above.
Answer:
Within the context of preparing formal reports and proposals, the term limitations
A) sets the boundaries of your research; that is, what you will and will not investigate.
B) presents excuses for inadequate research or a poorly written report.
C) specifies the risks, rewards, costs, and benefits of a specific course of action.
D) refers to factors beyond your control that affect the quality of the report.
E) all of the above.
Answer:
When mailing a résumé, it is a good idea to
A) have it delivered via Priority Mail in a cardboard mailer.
B) use a standard white #10 envelope.
C) pay to have it delivered the next day.
D) use a large kraft envelope.
E) use a tube mailer so you do not have to fold it.
Answer:
________ focus on a particular function or a particular audience.
A) Private networks
B) Public, specialized networks
C) Public, general-purpose networks
D) Personalized synchronous networks
E) Private signage networks
Answer:
Use the model for positive messages when you write a
A) letter of resignation.
B) letter of acceptance.
C) letter declining a job offer.
D) letter of application.
E) none of the above.
Answer:
To conduct an effective database search,
A) choose one search engine and stick with it.
B) read instructions and pay attention to details.
C) don’t use a variety of search terms.
D) don’t look beyond the first page of results.
E) remember that the internet is neatly organized.
Answer:
The purpose of the interest section of a persuasive message is to
A) capture attention.
B) explain the relevance of your message to your audience.
C) increase the audience’s desire to take the action recommended in the message.
D) get the reader to act immediately.
E) coax the audience into thinking what you’re about to say is insignificant.
Answer:
When conducting a job search, you can use the Internet to
A) look for job openings.
B) respond to job openings.
C) research various companies.
D) learn buzzwords and jargon associated with a particular industry.
E) do all of the above.
Answer:
A metacrawler is
A) a highly specialized directory that focuses on a specific subject matter area.
B) a search engine that examines only newsgroup messages.
C) a type of aggregator that offers subscribers all-day information on their desktops.
D) a special type of engine that searches several search engines at once.
E) a search engine that can access the hidden Internet.
Answer:
Hyperlinks are useful in slide presentations for
A) providing additional details.
B) customizing one electronic presentation for several audiences.
C) accessing additional information during question-and-answer periods.
D) changing the flow in response to audience feedback.
E) doing all of the above.
Answer:
When you need to revise a long, complex document
A) start the process as soon as you’ve finished your first draft.
B) start by focusing on misspelled words and grammar errors.
C) save time by multitasking while you’re revising the document.
D) try to put your draft aside for a couple of days before you start.
E) start by looking for sentence level issues, such as grammar and spelling.
Answer: