The following arguments concern how technologies change society. Which of the
following arguments is not considered an example of technological determinism?
a. The Internet has ushered in a new age, an information society, which differs
fundamentally from the societal orders of the past.
b. The invention of television created an obsession with visual culture and caused the
decline in the seriousness of rational public discourse.
c. The invention of the printing press in the 15th century caused religious reformation
and ultimately helped create nation-states.
d. Radio became one of the successful commercial media in the United States, whereas
communist China and Russia controlled radio and used it for propaganda medium.
Answer:
Forms of “new media” are often seen as allowing citizens to do all of the following
except:
a. Respond to the messages that they receive
b. Select the images they want to receive
c. Send out their own messages
d. Communicate in one way only
Answer:
Which of the following is not a common portrayal of family life in contemporary
television?
a. Introducing a “perfect mother” image
b. Upper-middle-class lifestyle
c. Secure and happy life
d. “Trashy,” lower-middle-class worldview
Answer:
Mass society theory argued that the decline of personal bonds in modern society was
accompanied by the rise in:
a. Cultural fragmentation
b. The homogenizing impact of mass media
c. Religious beliefs
d. The significance of family
Answer:
“Advergames” refers to adventure games played online.
a. True
b. False
Answer:
When advertisers sponsor TV programs, they are especially interested in the:
a. Name of the program’s producer
b. Network executives they will be working with
c. Scripts for upcoming episodes
d. Size and make-up of the audience
Answer:
According to Tricia Rose, the “hidden politics” of rap are:
a. The content of rap’s lyrics
b. The political jockeying within the industry
c. The claim by black youth to the right to use public space
d. Political contributions by rap artists
Answer:
Which of the following is not considered an example of “Web 0” technologies?
a. Wikipedia
b. Social networking
c. Blogging
d. RPANET
Answer:
Which of the following is not a strategy by media firms to deal with uncertainties in
media production?
a. Using stars
b. Copying past hits
c. Producing sequels
d. Discovering local talents
Answer:
Because they did not have the private investment needed to support major commercial
media, developing nations often turned to ____________ to meet informational needs.
a. simple newspapers and local newsletters
b. private citizens
c. their government
d. the United Nations
Answer:
Which of the following is not a regular characteristic of economic news?
a. It is oriented toward the interests of middle- and upper-class people.
b. It focuses disproportionately on investment issues.
c. It regularly balances corporate and labor union analyses and commentary.
d. It tends to ignore issues of interest to poor and working-class people.
Answer:
In 2013, roughly what percentage of U.S. households had broadband access at home?
a. 55%
b. 65%
c. 75%
d. 85%
Answer:
“Quasi-monopoly” local newspaper ownership means that:
a. There are a small number of local newspaper owners
b. Local newspapers are owned by national chains
c. Two companies jointly operate the two papers in a single town
d. There are no daily papers available
Answer:
The Fairness Doctrine required that broadcasters address public issues of concern to the
community and:
a. Provided opportunity for the presentation of contrasting points of view
b. Limited the amount of commercial time on children’s television
c. Limited the number of radio or television stations that could be owned by one
company
d. Banned harmful advertising such as tobacco
Answer:
When we talk about the “organizational premises” that shape the work of book editors,
we are referring to:
a. The location of editorial offices
b. The informal definition of appropriate books to publish
c. Relationships between editors and authors
d. The editorial hierarchy at a publishing house
Answer:
Which of following is consistent with an ideological analysis of media?
a. Media representations reproduce reality.
b. Media representations reflect reality.
c. Media representations help define reality.
d. Media representations have nothing to do with reality.
Answer:
The idea of a “Cultural Exception” is Europe’s notably France’s effort to preserve local
cultures in the face of an influx of American media products.
a. True
b. False
Answer:
Which of the following is not a dominant ideology of the United States?
a. Capitalismdominant economic ideology
b. Collectivismdominant social ideology
c. Christianitydominant religious ideology
d. Democracydominant political ideology
Answer:
The most popular online news sites are generally:
a. Operated by major print and broadcast news companies
b. Operated by new Internet start-up companies
c. Operated by nonprofit organizations
d. Advertising-free
Answer:
Which of the following is not a core argument from social construction of technology?
a. Technology is an external force that exercises an independent impact on society.
b. Human agency takes the center stage in the development of technology.
c. Cultural norms shape the use of technology.
d. Economic forces shape the use of technology.
Answer:
Within the media industry, the tension between structure and agency relates primarily
to:
a. The lobbying efforts of media conglomerates to influence government
b. How much autonomy media personnel have in doing their work
c. How technological innovations are changing the nature of media work
d. The struggle parents have in restricting the amount of television children watch
Answer:
Bertelsmann is the largest global media company measured by revenue.
a. True
b. False
Answer:
Which of the following is not a defining characteristic of mass communication?
a. A known sender, always a known receiver
b. A known sender, but generally an anonymous receiver
c. Generally one-way communication
d. A clear distinction between a sender and a receiver
Answer:
Who is the scholar who introduced the idea of hegemony?
a. Karl Marx
b. John Dewy
c. Antonio Gramsci
d. Aristotle
Answer:
American society as portrayed in the media:
a. Is poorer than it is in the real world
b. Is wealthier than it is in the real world
c. Is a fairly accurate reflection of economic status in the real world
d. Features more members of the working class than in the real world
Answer:
Motion picture ratings, television content ratings, and “explicit lyric” CD warning
labels are examples of:
a. Government regulation of the media
b. Consumer influence over the media
c. Industry self-regulation
d. Media convergence
Answer:
Media representations of the real world are always accurate.
a. True
b. False
Answer:
In traditional mass media, receivers are always known.
a. True
b. False
Answer:
Thomas Edison is most known for his development of the
a. Cinematograph
b. Phonograph
c. Magnetic tape
d. The Long-Playing (LP) record.
Answer:
Entertainment media products, such as science fiction dramas:
a. Are always a pure escape from the “real world”
b. Almost always try to accurately represent current social conditions
c. Often include commentary on social conditions in the “real world”
d. Are on the decline
Answer:
The advertising strategy in which brands become integral characters in media contents
and thereby media production costs are shared by advertisers is known as _______
a. brand procurement
b. brand integration
c. brand synergy
d. brand sharing
Answer:
The cultural imperialism thesis argues that:
a. Mass media products have become more significant than so-called high culture
b. American media products have dominated other cultures of the world
c. Youth culture is now the most profitable form of media product
d. Independent media have powerful effects on individuals
Answer:
The new media business model where providers sell a huge and diverse selection of
items in small quantities is called _______.
a. long tail
b. short tail
c. thick tail
d. thin tail
Answer:
Political candidates have the most control over their own image in:
a. Evening news broadcasts
b. Newspaper stories
c. Campaign commercials
d. Televised debates
Answer:
In early use of the term media, it was part of the phrase:
a. Media communication process
b. Mass media of communication
c. Media communication of language
d. Mass media
Answer: