COMU 27190

subject Type Homework Help
subject Pages 12
subject Words 2604
subject Authors Courtland L. Bovée, John V. Thill

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If the interviewer makes you a job offer and you begin to discuss salary, you should
A) be sure to raise the topic before the interviewer.
B) pick a salary number that is 20 percent higher than the industry standard.
C) say that your salary requirements are negotiable.
D) do all of the above.
Answer:
For a formal meeting, appoint one person to record a ________ to summarize the
important highlights of the meeting.
A) detailed meeting agenda
B) set of meeting minutes
C) pro-forma meeting matrix
D) list of personal impressions
Answer:
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A knowledge-management system
A) helps companies limit the amount of information employees store on the network.
B) enables organizations to test employees periodically to ensure they are doing
adequate research.
C) is a centralized database of experiences and insights of employees throughout an
organization.
D) is a tool for creating a bibliography when writing long reports.
Answer:
Best practices during the production stage of a business video do NOT include
A) keeping your camera still.
B) capturing B-roll footage.
C) framing each shot carefully.
D) using special effects on your camera.
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Answer:
All of the following except ________ will make your messages mobile friendly.
A) thinking in small chunks
B) avoiding the use of white space
C) using simple formats
D) considering horizontal and vertical layouts
Answer:
All of the following except ________ are characteristics of social media and mobile
communication.
A) forcing professionals to develop new skills
B) altering relationships between senders and receivers
C) changing the nature of communication
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D) creating countless opportunities but few meaningful challenges
Answer:
The writing style for a report should be more formal when
A) you know your readers reasonably well.
B) your report is intended for internal distribution.
C) the subject is controversial or complex.
D) the report is relatively short.
Answer:
Women executives who travel abroad
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A) can count on being treated with respect, regardless of the countries they visit.
B) should always assume they will not be taken seriously as businesspeople.
C) may not be taken seriously as businesspeople, depending on the culture.
D) should insist on meeting only with other female executives.
Answer:
"Visible to the eye" is an example of
A) a cliché.
B) a redundancy.
C) the passive voice.
D) obsolete language.
Answer:
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Successful marketing and sales messages begin with
A) an understanding of audience needs.
B) an awesome marketing campaign.
C) a persuasive call to action.
D) an all-out effort to recruit marketing personnel.
Answer:
A contractor receives a request from the owner of a company to bid on a large-scale
construction project. The contractor will prepare a(n)
A) unsolicited proposal.
B) solicited proposal.
C) blind proposal.
D) request for proposal.
Answer:
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When you're concluding a business presentation
A) bring up any information you forgot to include during the presentation.
B) briefly restate the main points of your presentation.
C) don't let the audience know you're ready to close the presentation.
D) rely on the audience to decide how they feel and what they'll do about your
presentation.
Answer:
Messages of ________ recognize the contributions of employees or business associates.
A) salutation
B) recognizance
C) coalition
D) appreciation
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Answer:
A(n) ________ is a fully developed "mini" version of the report itself.
A) memo of transmittal
B) executive summary
C) informative synopsis
D) comprehensive abstract
Answer:
To make your text slides more readable,
A) limit the text on each slide to four or five lines with four or five words per line.
B) use complete sentences with capitals and punctuation rather than short bulleted
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phrases.
C) use the passive voice.
D) do all of the above.
Answer:
Which of the following statements is true?
A) Data visualization can only depict numerical data.
B) Data visualization can't show complex relationships among data points.
C) Data visualization can combine and connect large amounts of data in endless ways.
D) Data visualization can show only a few data points before becoming too cluttered to
interpret.
Answer:
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In order to help your readers understand and accept your message
A) use headings and links.
B) include smooth transitions.
C) provide previews and reviews.
D) do all of the above.
Answer:
If you're planning to use a video in your presentation, make sure that it's
A) a full-length feature.
B) capable of delivering a universal message.
C) brief, relevant, and interesting.
D) suitable for taking the place of your presentation.
Answer:
page-pfb
Trying to manage incoming social media messages can be overwhelming. All of the
following except ________ can help you keep social media from turning into a source
of stress and information anxiety.
A) adding new sources of information slowly
B) collecting information simply because it's entertaining or interesting
C) acknowledging that you can't handle every update from every potentially useful
source
D) remembering that information is an enabler, a means to an end
Answer:
Which of the following would be the most effective preview in a formal report?
A) Our sales in the eastern region have plummeted, but we think we know the cause,
and it is definitely not our fault.
B) So far, we have discussed three essential elements: price, service, and performance.
C) The next section will present the advantages of using social media to connect with
your customers.
D) Okay, now for the important part.
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Answer:
Which one of the following is a planning step in creating effective email messages?
A) Following company email guidelines and policies
B) Double-checking your recipient list before sending your message
C) Creating informative subject lines that clarify the purpose of your message
D) Deciding whether to mark your message as "urgent"
Answer:
To find out your company's average monthly utility bill over the last year, you would
need to calculate the ________ of the last twelve bills.
A) mean
B) median
C) mode
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D) highest
Answer:
Which one of the following would be the most effective way to open an indirect
message that delivers bad news to someone who applied for a summer internship?
A) Please accept my apology for having to deliver bad news.
B) We have rejected your application for the summer internship.
C) Your résumé clearly shows why you're interested in a summer internship.
D) We are unable to consider your résumé and application letter at this time.
Answer:
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In the ________ phase of team evolution, team members reach a decision and find a
solution that is acceptable enough for all members to support (even if they have
reservations).
A) orientation
B) reinforcement
C) emergence
D) brainstorming
Answer:
Do all of the following except ________ when you're writing a routine request for
information or action in a complex situation.
A) provide strong reasons to support your request
B) include additional justification for your request
C) point out the benefits of complying with your request
D) dwell on the negative consequences of choosing not to comply
Answer:
page-pff
When you encounter someone who is resistant to change
A) confront the person aggressively.
B) overcome resistance with logic.
C) empathize with the person's concerns.
D) tell that person to quit whining and get back to work.
Answer:
The two most common purposes of business presentations are to
A) analyze and synthesize.
B) regulate and validate.
C) inform and persuade.
D) illustrate and entertain.
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Answer:
Twitter followers consider ________ to be the most valuable type of tweets.
A) generic messages, such as saying "good morning"
B) messages that engage followers, such as asking them for advice
C) complaints from someone who's stuck in traffic or having a bad day
D) random musings about a weekend at the beach
Answer:
As it applies to business communication, presenting information in a well-organized
manner
A) helps your readers understand the message.
B) encourages your readers to accept the message.
C) allows your readers to save time.
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D) all of the above.
Answer:
Readability indexes measure ________, so they offer a useful reference point for
improving your writing.
A) style and syntax
B) sentence length
C) tone of voice
D) proper word usage
Answer:
Which of the following is not an example of demographic information?
A) Age
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B) Occupation
C) Lifestyle
D) Income
Answer:
When it comes to writing messages in today's business environment,
A) digital messages trump written printed messages every time.
B) printed messages are still preferred for formal correspondence or a court of law.
C) email has completely replaced printed memos for all internal communication.
D) printed messages are used primarily for negative messages.
Answer:

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