Nielsen started measuring media consumption in “Zero-TV” households because
a. More than 25% of U.S. households are “Zero-TV” households.
b. An increasing percentage of U.S. households do not have a television set.
c. Over half of “Zero-TV” households are made up of 18- to 34-year-olds.
d. More households are relying on cable and satellite instead of over-the-air broadcasts.
Answer:
Audiences and users are more passive than they were in the broadcasting era.
a. True
b. False
Answer:
In sociology, agency generally refers to:
a. Intentional and undetermined human action
b. Any social organization or institution
c. Public communication processes
d. Larger social infrastructure
Answer:
The following describes a core concept often used in ideological criticism of media
contents: The elite’s control of consensus and promotion of dominant ideologies in
society. Exercise of power through cultural leadership. This concept is called:
a. Hegemony
b. Socialism
c. Normalization
d. Cultural imperialism
Answer:
Conglomeration refers to the process in which:
a. Network television imitates itself to build on previously established success
b. A larger number of corporations enter the media industry
c. Media companies become part of larger corporations
d. Media companies begin to sell off their holdings
Answer:
The sociology of news work explains that the definition of “news” is shaped by the
______.
a. important events of the day
b. interests of the owners of news outlets
c. pronouncements of politicians
d. ways that reporters organize their work
Answer:
Internet portals earn money from the following except:
a. Paid advertisements
b. Joint ventures with other content providers
c. Links to e-commerce sites
d. Users
Answer:
Some people criticized the belief that information should flow freely across national
boundaries because:
a. The availability of such information might threaten national security
b. Only “first-world” nations had plentiful resources to collect and distribute news and
information
c. Too much information could create chaos
d. The free flow of information is almost always impossible
Answer:
In a “long tail” business model, large corporations buy up small companies to remove
competition.
a. True
b. False
Answer:
According to Puette, which of the following is not a common “lens” through which the
media portrays labor unions?
a. Unions are no longer necessary.
b. Unions protect unproductive workers.
c. Union leaders are more likely than business leaders to be corrupt.
d. Unions protect the interests of working people.
Answer:
The media’s influence on political life affects:
a. Mostly regular citizens
b. Mostly political elites and insiders
c. Both political elites and regular citizens
d. Neither political elites nor regular citizens
Answer:
“Discursive” resources:
a. Create passive recipients
b. Are cultural tools that help us to decode media texts
c. Are the same for everyone
d. Are secondary ideologies
Answer:
In addition to the media industry and the social world, the “media and the social world”
model includes the following elements:
a. Government, audiences, and technology
b. Audiences, technology, and messages
c. Technology, government, and messages
d. Messages, audiences, and media personnel
Answer:
This landmark media regulation eased media ownership requirements so that big media
businesses could flourish. What is this regulation called?
a. The Fairness Doctrine (1949)
b. The Concentration Act (1988)
c. The Telecommunications Act (1996)
d. The First Amendment (1791)
Answer:
Fictional portrayals of crime are more influential in promoting fear in audiences than
local news.
a. True
b. False
Answer:
The 1% rule of the Internet says that for every person who creates content, there are 99
who do not.
a. True
b. False
Answer:
The first gay characters appeared in television in the 2000s.
a. True
b .False
Answer:
The pattern of social behavior expected of people related by birth can be called:
a. Socialization
b. Family structure
c. Human agency
d. Routinization
Answer:
Which of the following is not a reason to use ‘stars” in media production?
a. Stars increase the chance of hits.
b. Stars are used to combat the uncertainty.
c. Stars nowadays are inexpensive to hire.
d. Stars increase the visibility of media products.
Answer:
Which of the following topics is not an example of relationships between institutions?
a. An organized demonstration to protest poor political coverage in the local newspaper
b. Government regulation of the media
c. The impact of violent television on young children
d. The impact of advertising revenue on the media industry
Answer:
The following are some statements about media and gender. Which of the following is
not correct according to readings?
a. Men are often depicted with an emphasis on their faces, whereas women are often
depicted with an emphasis on their bodies.
b. Men are more likely than women to be portrayed as having a high-status job.
c. Male violence is often considered a normal activity.
d. Today, women make up the majority of news executives and directors.
Answer:
Print media use has increased in the past few years as young adults have embraced
multitasking.
a. True
b. False
Answer:
CBS is an example of a niche media company aimed at specific audiences.
a. True
b. False
Answer:
Family-based situation comedies on television are overwhelmingly based in:
a. Poor families
b. Working-class families
c. Middle-class families
d. Upper-class families
Answer:
Mass advertising emerged in the 1960s to promote the civil rights movement.
a. True
b. False
Answer:
Which of the following is not true about “alternative media”?
a. It requires fewer financial resources to operate.
b. It is easier to control the production of content.
c. It can voice unique opinions.
d. It promotes dominant ideologies.
Answer:
____________ refers to the ways reporters doubt themselves, tone down their work,
omit small items, or drop entire stories to avoid pressure, eliminate any perception of
bias, or advance their careers.
a. Citizen journalism
b. Embedded journalism
c. Self-censorship
d. Agenda-setting
Answer:
The process by which we internalize the social norms and values of our culture and
develop a sense of self is known as __________.
a. normalization
b. naturalization
c. self-realization
d. socialization
Answer:
_________ is a system of meaning that helps define and explain the world and that
makes value judgments about that world.
a. Democracy
b. Semiotics
c. Ideology
d. Communism
Answer:
The government regulation forcing networks to buy programming from independent
producers is called the _______.
a. Creative Commons License
b. Fin-syn Rule
c. Fairness Doctrine
d. Diversity Doctrine
Answer: