Briefly describe three types of standards for system development, and provide examples
of each.
Kiki, the marketing manager, and Joan, the director of information systems, have just
returned from a conference on state-of-the art technology for marketing management.
Each day after viewing vendor presentations and listening to other marketing managers
discuss “what they don”t have and what they really need,” Kiki and Joan would brain
storm ideas and record them in Joan’s laptop. On the flight home, Joan, a successful
project manager, and Kiki, an experienced marketing professional, recognize that they
have the foundation for a one-of-a-kind marketing management system that would
improve the decisions the marketing staff must make. This new system could possibly
change the way their primary products are marketed. In the process, this new system
could save the company millions of dollars and possibly make millions more. Joan has
an expert IS staff that is just completing a production management system. They are
always interested in learning new technology and often request additional training. No
new projects have been approved by the steering committee.