What does information granularity refer to?
A.The quantity of data
B.The quality of data
C.The strength of data
D.The detail in data
Which of the following types of products purchased on the internet are typically high
priced items because they are purchased infrequently and often require some sort of
customized order?
A.B2B
B.Innovation
C.Specialty
D.Computer
Which of the following is an advantage of prototyping?
A.Encourages active user participation
B.Helps resolve discrepancies among end users
C.Gives users a feel for the final system
D.Each of these items is an advantage of prototyping
What is a prototype?
A.A model of a proposed product, service, or system
B.A build
C.An RFP
D.RAD
Having an audio file that describes current environmental factors that you can listen to
while walking to a meeting is an example of the quality attribute _____.
A.Form
B.Validity
C.Relevance
D.Mode
What is the legal protection afforded an expression of an idea, such as a song, video
game, and some types of proprietary documents?
A.Ethics
B.Intellectual property
C.Copyright
D.Fair Use Doctrine
Which type of online environment supports virtual teams and the online activities they
complete?
A.Integrated collaboration environments (ICEs)
B.V-systems
C.Wiki
D.Geographical information systems (GIS)
Which of the following is not a key task for selfsourcing?
A.Aligning your efforts with organizational goals
B.Determining what external support you will require
C.Identifying key external organizations that can possess domain knowledge
D.Documenting the new information system
What is intangible creative work that is embodied in physical form?
A.Ethics
B.Intellectual property
C.Copyright
D.Fair Use Doctrine
Which call center metric determines the percentage of callers who hang up while
waiting for their call to be answered?
A.Abandon rate
B.Lost calls
C.Missed rate
D.Failure to answer rate (FAR)
Which type of system facilitates the automation and management of business
processes?
A.E-systems
B.Workflow
C.Alliance
D.Integrated
What IT tools offer marketing professionals a way of summarizing large amounts of
information and viewing it from different perspectives?
A.Communication support
B.Budget analysis/impact software
C.Database management
D.Data warehouses and data-mining
Which application supports the manipulation of information to support decision
making?
A.Online transaction processing (OLTP)
B.Records management
C.Relational database administration
D.Online analytical processing (OLAP)
Which of the following are pointing devices?
A.Keyboard
B.Trackball
C.Joystick
D.Paint brush
What are devices that create, capture, and/or display images in true three-dimensional
form?
A.Holographic device
B.CAVE
C.Portability
D.Mobility
What is the number of billions of CPU cycles per second?
A.Gigahertz
B.Megahertz
C.Gigabyte
D.Megabyte
A(n) _____ system, also known as a knowledge-based system, is an excellent tool for
diagnosing problems and providing answers to these problems.
A.Expert
B.Database management
C.Domain analysis information
D.Geographic information
How does technology affect ethics?
A.Generally there is little difference in the ethical dilemmas facing today’s society
compared to 50 years ago
B.Because business systems are based on logic, today’s problems can be solved easily
C.As a society, we are able to collect large amounts of data and regularly analyze the
affects of technology on society
D.Technology increases the complexity of ethical dilemmas faced by our society
What is a loyalty program?
A.A program that rewards suppliers when delivery of products and services exceeds
expectations
B.An analysis of customers and their recurring purchasing habits with your business
C.A reward system for customers based on the amount of business they do with your
business
D.A process of moving into a new market for a particular product or service
What type of artificial intelligent system assists you, or acts on your behalf, in
performing repetitive computer-related tasks such as finding information of interest
from the Web?
A.Intelligent agent
B.Virtual robot
C.Personal nanonyte
D.I-Ambassador
What does the “IT structure beneath a structure” include?
A.Hardware, software, and information
B.Hardware and software
C.Software and information
D.Networking systems and data warehouses
Which of the following contains a subset of a data warehouse in which only a focused
portion of the data is kept?
A.Data mart
B.Intelligent agent
C.Business intelligent subsystem
D.Operational database
What are the principles and standards that guide our behavior toward other people?
A.Personal Morals
B.Ethics
C.Organizational culture
D.Laws
Which of the following is not a phase in the planning process used for disasters and
recovery situations?
A.Reaction
B.Analysis
C.Design
D.Maintenance
Which of the following systems can be used to gain insights into the needs, wants, and
behaviors of customers?
A.Sales force automation systems (SFA)
B.Customer relationship management systems (CRM)
C.Transaction processing systems (TPS)
D.Collaborative information systems (CIS)
Often times, a company will hire a hacker to find vulnerabilities in systems and plug up
the holes. What is this person called?
A.Black-hat hacker
B.Hactivist
C.Cracker
D.White-hat hacker
Which of the following is an IT system that supports the capturing, organization, and
dissemination of knowledge?
A.Business process management system
B.Knowledge management system
C.Workflow system
D.Automatic workflow system
In relation to SCM, what is an information partnership?
A.Sharing production information with potential customers
B.Two or more companies cooperating by integrating their IT systems
C.Competitive suppliers providing production schedules to the manufacturer
D.Functional areas within your business sharing information
Which of the following marketing job positions is responsible for the definition and
development of new market opportunities for a company?
A.Brand manger
B.Market development manager
C.Account manager
D.Market research analyst
What is viral marketing?
A.A marketing campaigns initiated through a virus
B.A type of SpyWare that attaches itself to some other application
C.A marketing campaign that persuades consumers to encourage friends to purchase the
same products or services
D.A type of negative marketing plan that criticizes its competitors
Which of the following records logons and deletions?
A.Key logger
B.Packet sniffer
C.Log analysis tools
D.Screen captures
What is another name for a database that supports OLTP?
A.Business intelligence
B.File management
C.Records management
D.Operational database
_____ is a way of simulating human organizations using multiple intelligent agents.
_____ use physical characteristics to assess access rights.
The _____ flow of information consists of information that is communicated to
customers, suppliers, distributors, and other partners for the purpose of doing business.
A(n) _____ is a primary key from one table placed within a second table to establish a
relationship between the two tables.
Whether an employee can look at information and even make changes refers to _____.
_____ occurs when someone forges your identity for fraudulent purposes.
A(n) _____ is a type of virus that spreads itself, not just from file to file, but from
computer to computer via e-mail and other Internet traffic.
Buying U.S. savings bonds for a college fund is an example of _____.
_____ is defined by Porter as offering the same or better quality product or service at a
price that is less than what any of the competition is able to do.
_____ refer to ensuring that no sales are lost because sales are empty.
_____ is a three-dimensional computer simulation in which you actively and physically
participate.
_____ uses a computer-connected camera to measure the saccadic motion of the eyes of
someone while watching a TV ad.
A(n) _____ helps companies understand customer needs so that they can serve them
better.
_____ is software to generate ads that installs itself on your computer when you
download some other (usually free) program from the Web.
_____ outsourcing is using another company in the same country to perform IT
functions.
A(n) _____ subsystem controls facilities for change management.
A(n) _____ is a device that connects multiple computers into a network, repeating the
message to all connected machines.
A(n) _____ is a set of conditions used to measure how well a product or system
functions.
A(n) _____ is a formal document that describes in detail your logical requirements for a
proposed system and invites outsourcing organizations to submit bids for its
development.