Potter, Introduction to Media Literacy
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Chapter 9: Test Bank
1. The purpose of developing a personal media literacy strategy is to
@ Section Location: Beginning of Chapter; Learning Objective: 1
2. A combination of an awareness of your goals along with the drive energy to seek information
and experiences to attain your goals refers to your
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
d. fluid intelligence.
3. Analyzing your goals means asking yourself
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
a. what kind of people make you happy.
4. Thinking about where goals came from means reflecting on
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
a. media content.
5. When a message meets our expectation,
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
d. None of the above
6. If you seek out a media message as the best way to meet a particular need,
@ Section Location: Focus on Personal Usefulness as a Goal; Learning Objective: 1
a. you are making too much effort.
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7. If you engage in habitual exposure patterns with no personal goals,
@ Section Location: Focus on Personal Usefulness as a Goal; Learning Objective: 1
a. you are media literate.
8. If you do not occasionally explore the range of media messages out there,
@ Section Location: Develop an Accurate Awareness of Your Exposure; Learning Objective: 1
d. your range of exposure will expand
9. When you explore new websites, TV shows, or magazines, you
@ Section Location: Develop an Accurate Awareness of Your Exposure; Learning Objective: 1
10. The key to knowledge is that it is
@ Section Location: Acquire a Broad Base of Useful Knowledge; Learning Objective: 1
a. hard to understand.
11. We allow the media to determine for us how much information we get when we
@ Section Location: Acquire a Broad Base of Useful Knowledge; Learning Objective: 1
d. All of the above
12. What is a media literate approach to dealing with television content?
@ Section Location: Think About the Fantasy-Reality Continuum; Learning Objective: 1
a. Avoiding fantasy elements
13. All of the following statements are true, except
@ Section Location: Think About the Fantasy-Reality Continuum; Learning Objective: 1
b. fantasy messages can stimulate us to think creatively.
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14. Examining your mental codes involves
@ Section Location: Examine Your Mental Codes; Learning Objective: 1
a. asking yourself to what extent you have programmed your media habits to serve your needs.
15. Examining your mental codes means asking yourself
d. All of the above
16. The key question to ask when examining your opinions is,
@ Section Location: Examine Your Opinions; Learning Objective: 1
a. Are my opinions always right?
17. If we complain about a particular show but then we watch it anyway, it shows
@ Section Location: Examine Your Opinions; Learning Objective: 1
d. None of the above
18. According to the text, the first step in behavioral change is
@ Section Location: Change Behaviors; Learning Objective: 1
a. motivating yourself with a reward.
19. Approximately what percentage of Americans agreed that most of us buy and consume more
than we need?
@ Section Location: Change Behaviors; Learning Objective: 1
a. 20%
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20. Considering the differences between a news story on TV and one on the Internet is part of
@ Section Location: Twelve Guidelines; Learning Objective: 1
d. taking personal responsibility.
21. The text suggests that before putting any message out on the Internet, you should
@ Section Location: Do Not Take Privacy for Granted; Learning Objective: 1
a. triple check it for spelling and grammar errors.
22. Which is the hardest media literacy guideline to follow?
@ Section Location: Twelve Guidelines; Learning Objective: 1
a. Making cross-channel comparisons
23. Which of the following indicates high levels of development or media literacy?
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
24. At the highest level of development or media literacy, people
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
a. feel a personal identification with characters.
25. Reality TV is a genre that appeals to
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
26. At the lowest level of media literacy, people feel that reality television characters are
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
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d. the same as them.
27. At the lowest level of media literacy, creating a Facebook page entails
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
a. increasing the number of friends and likes.
28. When Ellen watches films, she interprets the insights the film provides about contemporary
culture. She is also able to detect poor editing techniques. Ellen is demonstrating
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
a. low level of media literacy
29. Media literacy refers to
@ Section Location: All Chapter; Learning Objective: 3
a. the type of messages you watch.
30. What is necessary to increase your media literacy?
@ Section Location: All Chapter; Learning Objective: 3
a. Knowledge of the 12 guidelines
31. Developing a personal strategy for media literacy helps you gain control over the process of
influence the media currently dominates.
32. Media literacy begins with your efforts to strengthen your personal locus.
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
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33. To develop an accurate awareness of your exposure, you need to narrow your exposure to
different media.
@ Section Location: Develop An Accurate Awareness of Your Exposure; Learning Objective: 2
34. When we have high interest in a topic, it is likely that we will allow the media to determine
for us how much information we get.
@ Section Location: Acquire a Broad Base of Useful Knowledge; Learning Objective: 1
35. Distinguishing fantasy from reality in the media is often a difficult task.
@ Section Location: Think About the Fantasy-Reality Continuum; Learning Objective: 1
36. Asking yourself why your habits are the way they are means examining your mental codes.
37. Crying at a movie and not being able to stop likely shows a low level of media literacy.
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
38. Knowingly using the media to manage your mood is an indicator of high levels of media
literacy.
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
b. False
39. At the highest level of media literacy, a person’s knowledge structures regarding media
industries are important.
40. The more you follow the 12 guidelines, the more media literate you can become.
@ Section Location: All Chapter; Learning Objective: 3
41. List and explain three of the 12 guidelines for increasing your own level of media literacy.
Potter, Introduction to Media Literacy
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@ Section Location: Twelve Guidelines; Learning Objective: 1
42. Why is strengthening your personal locus important for media literacy and how can this be
accomplished?
@ Section Location: Strengthen Your Personal Locus; Learning Objective: 1
43. Why is changing of behaviors important for media literacy and how can this be
accomplished?
@ Section Location: Changing Behaviors; Learning Objective: 1
44. Discuss levels of literacy with regard to reality series.
@ Section Location: Examples of Levels of Literacy; Learning Objective: 2
45. Discuss how you have become more media literate by learning the concepts outlined in the
text. Provide three personal examples and connect each of these examples with a specific
concept.
@ Section Location: All Chapter; Learning Objective: 3