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Examples in a speech weaken audience understanding by making ideas, items, or events
less concrete.
Examples in a speech can be brief or extended.
Hypothetical examples are effective for making a point about something that has already
occurred.
One of the most powerful means of conveying a message is through a narrative.
Stories tell tales that are either real or imaginary.
Testimony comprises firsthand findings, eyewitness accounts, and opinions.
Lay testimony is given by non-experts (such as eyewitnesses).
In Western societies, most people require some type of evidence before they will accept
a speaker’s position or claims.
Facts are findings, eyewitness accounts, or opinions from professionals trained to
evaluate a given topic.
Statistics always add precision to speech claims, even if the speaker does not understand
them.
Frequencies can help listeners understand comparisons between two or more categories.
The three types of averages are calculated differently but all illustrate the same
information about a set of numbers.
Cherry-picking is one way to present statistics ethically.
Effective examples for a speech can be all of the following EXCEPT
What type of example offers a single illustration of a point?
Which type of example offers a multifaceted illustration of a point?
Which type of example may be used to make a point about something that could happen
in the future if certain events were to occur?
Parables, anecdotes, and other stories are all kinds of
provide listeners with data.
convey a message through a story.
present firsthand findings.
Brief stories of interesting, humorous incidents based on real life are called
If a medical doctor gives cutting-edge information on the threat of high cholesterol, she
or he is providing which type of supporting material?
If a person who was a witness to the destruction of the Twin Towers on 9/11 provides a
quotation about what she or he saw, that quotation would be considered
When citing testimony in a speech, the speaker should always
supply the qualifications of the source.
supply the inferential statistics related to the source.
provide information about when, but not where, the testimony was offered.
supply the age of the source.
What are statistics NOT useful for?
providing anecdotal information
To present statistics ethically,
use only trustworthy and reputable sources.
present data as absolute.
selectively present data that supports your point.
present data as your own.