Margaret does landscaping design for businesses. Because of her experience, she always
has a general idea of how much something will cost and will share that number with
potential clients, but she has an assistant price everything out just to be sure. She has just
received her assistant’s price quote for an extremely important project, and it is much
higher than the amount she told the client. However, she knows that if she introduces the
increased price gradually over the course of the project by saying things like “The rental
fee on the backhoe was higher than expected” and “That load of rock cost an additional
$500 because…,” the client will pay for it. When the client asks if her original estimate was
accurate, Margaret says yes. This is an example of