Page 1
1.
Audience analysis is the process of gathering and analyzing information about listeners
in order to prepare a speech that is meaningful to them.
A)
True
B)
False
2.
Maintaining an audience-centered approach to language, organization, and delivery
helps speakers engage the audience.
A)
True
B)
False
3.
A speaker should try to uncover the audience’s feelings toward the speech topic, the
speaker, and the speech occasion.
A)
True
B)
False
4.
It is important for a speaker to understand an audience’s beliefs and attitudes, but not
their values.
A)
True
B)
False
5.
Attitudes, beliefs, and values really do not reveal much about a person.
A)
True
B)
False
6.
Both attitudes and beliefs are shaped by values.
A)
True
B)
False
7.
People’s most enduring judgments about what is good and bad in life are called
attitudes.
A)
True
B)
False
8.
As a general rule, people are more interested in and pay greater attention to topics about
which they have negative attitudes.
A)
True
B)
False
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9.
If listeners hold a positive attitude toward the topic, the speaker won’t need to work to
reinforce the attitude.
A)
True
B)
False
10.
An audience that holds positive attitudes toward the speaker will tend to give the
speaker an initial hearing, even if they are unsure of the message itself.
A)
True
B)
False
11.
All audience members bring the same set of expectations and emotions to a speech
event.
A)
True
B)
False
12.
Demographics are the psychological characteristics of a given population.
A)
True
B)
False
13.
Speech topics should be relevant to the generational identity of an audience.
A)
True
B)
False
14.
Awareness of audience members’ participation in a distinct co-culture, or social
community, is important when adapting your message.
A)
True
B)
False
15.
Socioeconomic status includes income, occupation, and education.
A)
True
B)
False
16.
Income is a demographic factor that does not pervasively affect people‘s life
experiences.
A)
True
B)
False
Page 3
17.
Occupational interests are tied to politics, the economy, education, and social reform.
A)
True
B)
False
18.
Generally, the level of education a person has influences his or her ideas and
perspectives.
A)
True
B)
False
19.
It is safe to assume that all members of the same religious tradition will agree on all
issues.
A)
True
B)
False
20.
Both conservatives and liberals feel very strongly about their political views.
A)
True
B)
False
21.
The term gender refers to our biological sex assignment.
A)
True
B)
False
22.
As a speaker, you can always expect the audience to share your cultural perspective and
communicate exactly as you do.
A)
True
B)
False
23.
People in every culture possess values related to their personal relationships, religion,
and occupation.
A)
True
B)
False
24.
Speakers should never try to appeal to universal values such as love, fairness, and unity.
A)
True
B)
False
Page 4
25.
Interviews and surveys are the only methods of audience analysis.
A)
True
B)
False
26.
In a survey questionnaire, fixed-alternative questions measure the respondent’s level of
agreement or disagreement with specific issues.
A)
True
B)
False
27.
Published sources are helpful in conducting audience analysis.
A)
True
B)
False
28.
The physical setting in which a speech occurs can have a significant impact on the
outcome of a speech.
A)
True
B)
False
29.
It is not usually helpful to a speaker to know the audience’s size.
A)
True
B)
False
30.
An audience-centered approach means
A)
you consider your audience in every phase of the speech preparation process.
B)
you say what the audience wants to hear, even when it conflicts with what you
believe.
C)
you speak to the audience about topics they already know about.
D)
you pander to the audience.
31.
Our general evaluations of people, ideas, objects, or events are our
A)
values.
B)
attitudes.
C)
targets.
D)
feelings.
Page 5
32.
Values are
A)
our conceptions of what is true and false.
B)
our predispositions to respond to things in evaluative ways.
C)
our perceptions of reality.
D)
our most enduring judgments about what is good and bad in life.
33.
Under what circumstances should the speaker begin by showing the topic’s relevance to
the audience, and then relate the topic to ideas and experiences about which the
audience holds a positive attitude?
A)
if the topic of the speech is new to the listeners
B)
if the listeners don’t know very much about the topic
C)
if the listeners already have a negative bias
D)
if the listeners have a positive feeling about the topic
34.
To establish a feeling of identification with the audience,
A)
practice the speech often before its presentation.
B)
stress your commonalities.
C)
speak loudly enough to be heard without a microphone.
D)
arrive at the speaking setting well before the speech.
35.
How many demographic characteristics are typically considered in the analysis of
speech audiences?
A)
seven
B)
four
C)
eight
D)
six
36.
Socioeconomic status includes
A)
gender, occupation, and religion.
B)
ethnicity, education, and occupation.
C)
income, occupation, and education.
D)
religion, education, and gender.
37.
Tools a speaker can use to analyze an audience include all of the following EXCEPT
A)
interviews.
B)
surveys.
C)
published sources.
D)
personal opinions.
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38.
If you ask survey respondents to respond to questions with a limited choice of answers,
you are asking what type of questions?
A)
interview
B)
fixed-alternative
C)
essay
D)
open-ended
39.
“Have you ever been to a professional hockey game?” is an example of
A)
an open-ended question.
B)
a closed-ended question.
C)
a scale question.
D)
an expert question.
40.
Fixed-alternative and scale questions are what type of questions?
A)
open-ended
B)
closed-ended
C)
analytical
D)
potential
41.
Characteristics of the speech setting include all of the following EXCEPT
A)
the size of the audience and the length of the speech.
B)
lighting and sound.
C)
seating capacity and arrangement.
D)
the psychological profile of the audience.
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Answer Key