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1.
Explain the relationship between attitudes, beliefs, and values.
2.
Why are audience demographics an important source of information for a speaker?
3.
Define at least six demographic characteristics and explain how each of them can
impact the speaker.
4.
Define co-culture and explain its importance in the process of audience analysis.
5.
Use an example to explain how religion or political affiliation can be a powerful
predictor of audience response.
6.
Identify the thesis statement for your last (or next) speech. Then imagine that you are
conducting a survey on this speech topic. List four fixed-alternative survey questions
that would be appropriate for your speech, audience, and topic.
7.
Identify the thesis statement for your last (or next) speech. Then imagine that you are
conducting a survey on this speech topic. List four scale survey questions that would be
appropriate for your speech, audience, and topic.
8.
List at least three kinds of published sources that can be used to gain information about
an audience.
9.
Name at least two polling organizations you should consider consulting to learn about
your audience.
10.
What are three of the questions in the checklist about analyzing the speech situation?
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