Potter, Introduction to Media Literacy
1
Chapter 6: Test Bank
1. All of the following statements are accurate, except
@ Section Location: Exposure Is Not the Same as Attention; Learning Objective: 1
a. there is an aggressive media competition for our attention.
2. Attention to a media message requires first exposure to the respective message and then also
@ Section Location: Attention; Learning Objective: 1
d. All of the above
3. When we say that a person was exposed to a media message, we refer to
@ Section Location: Exposure; Learning Objective: 2
a. physical exposure.
4. Physical exposure refers to
@ Section Location: Exposure; Learning Objective: 2
5. Perceptual exposure refers to
@ Section Location: Exposure; Learning Objective: 2
a. a person’s unique interpretation of a message.
6. Stimuli that are outside the boundaries of human perception are labeled with the following
term:
@ Section Location: Exposure; Learning Objective: 2
Potter, Introduction to Media Literacy
2
7. For psychological exposure to occur,
@ Section Location: Exposure; Learning Objective: 2
a. a person must be paying conscious attention to a message.
8. The psychological criterion of exposure can be met
9. When we pay attention to a media message, that attention
d. is unconscious.
10. Which exposure state resides above the threshold of human sense perception but below the
threshold of conscious awareness?
@ Section Location: Exposure States; Learning Objective: 3
d. The self-reflexive state
11. If you are mindlessly flipping through channels while focused on the conversation you’re
having with you friend, you are consuming television messages in
@ Section Location: Exposure States; Learning Objective: 3
a. the attentional state.
12. The distinguishing element of which exposure state is conscious awareness of messages?
@ Section Location: Exposure States; Learning Objective: 3
a. Automatic
13. The transported state of exposure is
@ Section Location: Exposure States; Learning Objective: 3
Potter, Introduction to Media Literacy
3
a. simply the high end of attentional state.
14. Gabe’s mother pulled the plug on his video game system and yelled, “You’ve been on that
thing for six hours!” When the screen turned off, he looked at the clock and could not believe
that he had been playing for so long. He had completely lost track of time while being so
caught up in the game. While playing the video game, Gabe was in
@ Section Location: Exposure States; Learning Objective: 3
a. the automatic state.
15. In the transported state, people are _____________, while in the self-reflexive state, people
are _____________.
@ Section Location: Exposure States; Learning Objective: 3
16. You are sitting in a classroom watching a film on advertising. During the film you ask
yourself: What am I getting out of this? Why am I interpreting the film’s messages the way I
am? You are in the
@ Section Location: Exposure States; Learning Objective: 3
17. We are constantly engaged in the following types of decisions during exposures:
@ Section Location: Decisions During Exposures; Learning Objective: 4
18. The goal of filtering messages is
@ Section Location: Decisions During Exposures; Learning Objective: 4
d. to access previously learned meanings.
Potter, Introduction to Media Literacy
4
19. Which of the following statements is NOT true?
@ Section Location: Filtering Decisions; Learning Objective: 4
a. The media create much of our filtering code for us.
20. When Albert watches football games on television, he does not pay much attention during
the commercial breaks. This is an example of
d. All of the above
21. Meaning matching
@ Section Location: Meaning Matching Decisions; Learning Objective: 4
a. involves creative interpretation.
22. While watching a scary movie, Melissa hears the suspenseful music intensifying. She knows
that this means that something bad is going to happen soon. Melissa is engaging in the
following type of decision during exposures:
@ Section Location: Meaning Matching Decisions; Learning Objective: 4
a. filtering messages.
23. Meaning matching requires _____________ while meaning construction requires
_____________.
@ Section Location: Meaning Matching Decisions, Meaning Construction Decisions; Learning
Objective: 4
d. conscious thought; automaticity
24. Which type of decision during exposures does not occur automatically?
@ Section Location: Meaning Matching Decisions, Meaning Construction Decisions; Learning
Objective: 4
Potter, Introduction to Media Literacy
5
d. None of the above; all type of decision during exposures are automatic.
25. Which of the following statements is true?
@ Section Location: Meaning Construction Decisions; Learning Objective: 4
a. Meaning construction is based on denotative meanings.
26. Matty and Spencer both read the same news article about the President’s new gun control
proposal, but based on their political affiliations and attitudes toward the President, they both
had very different interpretations of the story. Matty and Spencer engaged in
@ Section Location: Meaning Construction Decisions; Learning Objective: 4
a. biased reading.
27. We can develop media literacy by
@ Section Location: Increasing Media Literacy; Learning Objective: 5
a. becoming more impulsive.
28. Our ability to understand and control our emotions is called
@ Section Location: Increasing Media Literacy; Learning Objective: 5
a. emotional tolerance.
29. People with a high degree of conceptual differentiation classify objects into
@ Section Location: Increasing Media Literacy; Learning Objective: 5
d. a small number of specific categories.
30. Having a high tolerance for ambiguity is the ability to
@ Section Location: Increasing Media Literacy; Learning Objective: 5
a. understand ambiguous emotions.
Potter, Introduction to Media Literacy
6
31. With media literacy, it is important to distinguish between exposure and attention.
@ Section Location: Exposure Is Not the Same as Attention; Learning Objective: 1
32. Once the hurdles of physical, perceptual, and psychological exposure are cleared, attention to
the message is guaranteed.
@ Section Location: Attention; Learning Objective: 1
33. Stimuli that are outside the boundaries of human perception are called subliminal.
@ Section Location: Exposure; Learning Objective: 2
34. All psychological exposure happens consciously.
@ Section Location: Exposure; Learning Objective: 2
35. In the automatic state of exposure, people are exposed to media messages but are not aware
of them.
@ Section Location: Exposure States; Learning Objective: 3
36. People in the transported state lose track of their real-world environment and experience
narrative time rather than real time.
@ Section Location: Exposure States; Learning Objective: 3
37. In meaning matching, the goal is to make decisions about which messages to ignore.
38. The processes of meaning matching and meaning construction are intertwined.
@ Section Location: Decisions During Exposures; Learning Objective: 4
39. Our ability to understand and control our emotions is called conceptual differentiation.
Potter, Introduction to Media Literacy
7
40. Field independency is our natural ability to distinguish between the signal and the noise in
any message.
@ Section Location: Increasing Media Literacy; Learning Objective: 5
41. What three criteria must be met before we say that a person is paying attention to a media
message? Explain each criterion.
@ Section Location: Exposure; Learning Objective: 2
42. Explain the difference between subliminal and subconscious stimuli and their implications
for exposure.
@ Section Location: Exposure; Learning Objective: 2
43. Name and explain each of the four exposure states.
@ Section Location: Exposure States; Learning Objective: 3
44. Name and explain the three types of decisions during exposures.
@ Section Location: Decisions During Exposures; Learning Objective: 4
45. Discuss how developing your natural abilities can help you become more media literate.
@ Section Location: Increasing Media Literacy; Learning Objective: 5