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49. Which of the following statements best describes use of social networks by businesses today?
a.
All companies are comfortable with using social networking for brainstorming and teamwork.
b.
Companies struggle with finding the right balance between permitting access to the Web and protecting
security as well as ensuring productivity.
c.
Companies must run their own social networks to capitalize effectively on the benefits this medium offers.
d.
Large companies create buzz and promote their brands via social networking, but social networking offers no
benefit to small businesses.
50. Travis has asked you for some advice regarding the use of social networking in the workplace. What advice will you
share?
a.
Feel free to share any information on social networking sites.
b.
Refuse friend requests or "unfriend" people to avoid jeopardizing professional relationships.
c.
Establish boundaries, and don't share information online that you wouldn't share openly in the office.
d.
Assume the content posted on a social networking site is protected.
51. Social media messages have replaced e-mail messages within organizations and to external audiences.
a.
True
b.
False
52. E-mail is appropriate for short, informal messages that request information and respond to inquiries.
a.
True
b.
False
53. Most e-mails should be organized using the indirect organizational strategy.
a.
True
b.
False
54. Including a subject line in your e-mail message is optional because the message is usually short.
a.
True
b.
False
55. Like e-mail messages, memos can be used to communicate within an organization and with external customers,
companies, and organizations.
a.
True
b.
False
56. Memos are used to convey procedures, official instructions, and reports.
a.
True
b.
False
57. Memos should be organized directly by conveying the main idea first.
a.
True
b.
False
58. Deadlines and action information should be included in the body of an e-mail message or memo.
a.
True
b.
False
59. Although teenagers use instant messaging (IM) frequently, corporations do not use this communication tool.
a.
True
b.
False
60. Text and instant messaging are replacing e-mail for short internal communication.
a.
True
b.
False
61. The major attraction of instant messaging (IM) in business is real-time communication with colleagues anywhere in
the world as long as a cell phone signal or a Wi-Fi connection is available.
a.
True
b.
False
62. Some advantages of texting and instant messaging include immediacy and cost.
a.
True
b.
False
63. All companies in today's workplace allow employees to text or instant message on the job.
a.
True
b.
False
64. One benefit of using text or instant messaging on the job is that these messages cannot be used as evidence in lawsuits.
a.
True
b.
False
65. Before using IM or text messaging on the job, be sure you have permission.
a.
True
b.
False
66. When texting or instant messaging on the job, don't worry about your grammar and spelling because your goal is to
send quick, short messages.
a.
True
b.
False
67. The top digital media device being used to disseminate information today is podcasts.
a.
True
b.
False
68. Podcasting has experienced large growth and has spread among various user groups online.
a.
True
b.
False
69. Businesses use podcasting for sending audio and video messages that do not require a live presence yet offer a friendly
human face.
a.
True
b.
False
70. One advantage of podcasts is that they can replace costlier forms of communication technologies such as
teleconferences.
a.
True
b.
False
71. A wiki is a Web-based tool that employs easy-to-use software to allow multiple users collectively to create, access,
and modify documents.
a.
True
b.
False
72. Wikis promote crowdsourcing and reduce document version confusion.
a.
True
b.
False
73. Although wikis have become popular among some users, major companies have yet to embrace them in the business
world.
a.
True
b.
False
74. Businesses that have used wikis have found that work flow has diminished.
a.
True
b.
False
75. A blog is a website with journal entries that are usually written by one person.
a.
True
b.
False
76. Although blogs have proven to be an effective tool for some individuals, businesses are reluctant to use them because
they are limited in the audiences that they reach.
a.
True
b.
False
77. Millie needs to research customer reactions. She should consider a blog because blogs can produce unbiased consumer
feedback more quickly and cheaply than familiar techniques like focus groups and surveys.
a.
True
b.
False
78. One purpose of blogs is to create engagement.
a.
True
b.
False
79. Companies use blogs only for public and customer relations.
a.
True
b.
False
80. One of the prominent business uses of blogs is to provide up-to-date company information to the press and the public.
a.
True
b.
False
81. Things You Need to Know is an effective title for a blog.
a.
True
b.
False
82. In the body of a blog, avoid contractions and the use of numbers, bullets, or subheadings.
a.
True
b.
False
83. Social networking sites enable businesses to connect with customers and employees, share company news, and
exchange ideas.
a.
True
b.
False
84. Twitter is very popular for personal use with employees under age thirty-five, but businesses have not yet found
positive business applications for this digital communication tool.
a.
True
b.
False
85. Many companies have modeled their internal social networks after Facebook.
a.
True
b.
False
86. Social networks can help connect employees who are geographically dispersed.
a.
True
b.
False
87. All companies have embraced social networking.
a.
True
b.
False
88. You must be wary of the many risks in the cyber world, which include not only appearing in inappropriate
photographs but also making "friends" online.
a.
True
b.
False
89. As an employee or potential employee, you should think twice before posting anything online.
a.
True
b.
False
90. As long as you use privacy settings on social networking sites, you do not need to worry about personal sensitive
information being shared.
a.
True
b.
False
91. To reply efficiently to e-mail messages, you should practice ____________________, which involves inserting your
responses to parts of the incoming message.
92. To, From, Date, and Subject in an e-mail message or a memo are called ____________________ words.
93. ____________________ messaging enables you to use the Internet or an internal corporate communication platform
to communicate in real time with others by exchanging brief text-based messages.
94. ____________________ messaging is a popular means for exchanging brief messages in real time using a short
message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service.
95. A(n) ____________________ is a digital audio or video file that can be downloaded to a computer or watched on a
smartphone.
96. Teams or departments use ____________________ to collect and disseminate information to large audiences creating
a database for knowledge management.
97. One advantage of a wiki is that it promotes ____________, which is the practice of tapping into the combined
knowledge of an online community to solve problems and complete assignments.
98. A ____________ is a website with journal entries on any imaginable topic usually written by one person.
99. ____________ marketing is a term that depicts the rapid spread of online messages, much like infectious diseases that
pass from person to person.
100. Facebook and Twitter are examples of ____________ sites.
