31. The study of moral conduct, or how people should act toward one another, is
termed
A) ethics. C) ethnography.
B) ethnology. D) ethnicity.
32.
A) logos C) pathos
B) ethos D) mythos
33. The following comprise positive ethos:
A) competence, charisma, and candor.
B) competence, dramatic ability, and charisma.
C) competence, good moral character, and goodwill.
D) competence, candor, and good moral character.
34. Research on speaker credibility reveals that people place their greatest trust in
speakers who
A) have a solid grasp of the subject. C) are honest and straightforward.
B) display sound reasoning skills. D) All of the options are correct.
35. An example of a terminal value or characteristic is
A) ambition. C) logic.
B) courage. D) comfort.
36. ______ values are desirable states of being, whereas ______ values are socially
desirable behavioral characteristics.
A) Instrumental; ethical C) Ethical; terminal
B) Terminal; instrumental D) Cultural; ethical
37. The ______ Amendment guarantees freedom of speech to all Americans.
A) First C) Second
B) Third D) Fourth
38. Which type of speech is considered illegal?
A) C) speech that invades privacy
B) slander D) All of the options are correct.
39. Which of the following is not a way for a speaker to demonstrate respect for the
audience?
A) Focus on issues rather than personalities.