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Juan’s company owns and operates a chain of fast food restaurants. The company is
looking to open a store in a new state and is trying to determine which county in that state
would be most appropriate for the new store. They will look at many factors, including
population. Juan wants to create a visual to show the population of different counties in
the state by clearly outlining each area and using formatting techniques to indicate the
differences. Which of the following types of visual would best suit his purpose?
Which of the following is a category of common errors in graphs?
Kali is pitching her company’s streamlined data management service to a company. It is
important for Kali’s presentation that her listeners see that the costs of traditional data
management systems have risen over the last five years, so she stretches the vertical axis
of her line graph so that it looks like the costs have skyrocketed, even though they have
only gone up by a small percentage. This is an example of
Which of the following is an error of format?
Myron has written a report discussing his company’s latest project, and he has several
visuals that he mentions and wants to include. Ideally, where should he place these
visuals?
You are planning to use a one-quarter page bar chart in your business report. If possible,
you should place it
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Rafe is writing a report for his boss. One of his visuals provides useful, relevant baseline
data, but Rafe does not discuss it explicitly in the report. How should he deal with this
visual?
Short Answer Questions
What are some basic guidelines you should follow when deciding whether you should use
a visual?
Explain how type (font, style, and size) should be used in the effective presentation of
visuals.
Explain why color can be an important addition to a report.
Explain the rules regarding totals and subtotals in the construction of tables.
Give a brief account of flowcharts and decision trees.
Describe the construction of an area chart.
Discuss how to use maps as visuals in a document.
How can business writers preserve visual integrity?
Discuss the ethical problems involved in the selection of information to include in a visual
and selection of the elements used to represent that information.
Why is placing visuals in an appendix less than ideal?