Chapter 03 Designing Documents with Visual Appeal Answer Key
True / False Questions
1.
In order to be attractive, business documents must be created by graphic designers.
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2.
Using bold to call attention to a key point in your report is an example of the principle of
contrast.
3.
To help her client navigate a large document, Alaliyah sets her headings in 14 point, bold
Times New Roman and sets her subheads in 12 point, italic Times New Roman. This is an
example of alignment.
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4.
The principle of alignment means that you use conventions of typography, layout, color,
and other visual elements to make sure that readers can easily access your most
important content.
5.
The term proximity is used to refer to the idea that elements that share similarities are
placed together, while space or other means are used to separate text and other visual
elements that are not similar.
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6.
The Gutenberg diagram and the Z-pattern both propose that the eye moves across the
page from right to left.
7.
The white space on a page, such as the space between a block of text and an image, is
referred to as external spacing.
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8.
The letters in a sans serif font have “feet” or “tails.”
9.
Tertiary colors are created when you mix two secondary colors.
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10.
When using color to signify meaning, you should always choose colors according to your
own preference.
11.
Janice Redish proposes that Web pages be structured so that the main point is presented
first, followed by supporting information, and finally historical or background data.
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12.
Search engine optimization relies on keywords that are placed both in the visible content
of a Web page and in the page’s HTML.
13.
The inside address is the letter writer’s address.
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14.
The postscript contains information notations, such as
Enclosure
.
15.
A memo heading has four required elements:
To
,
From
,
Date
, and
Subject
.
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16.
Informal business reports must be written in letter format and include the standard
four elements:
To
,
From
,
Date
, and
Subject.
17.
In a formal report, the title fly contains the report title, the name or names of the person or
people for whom the report was prepared, the name or names of the people who prepared
the report, and the date of the presentation or publication of the report.
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18.
The acknowledgements section of a formal report is used to thank anyone who helped you
write the report.
19.
It is a good idea for your to use at least three fonts in a brochure to keep it consistent with
the professional image of your company.
Multiple Choice Questions
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20.
Deshauna creates a PowerPoint presentation for a proposal her team is giving to a
potential client. She uses dark text on a light background and calls out important points
and figures by making them bold. Which design principle do these choices represent?
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21.
Logan is writing a lengthy year-end report for the owners of his company. At the beginning
of every section, he includes the company logo at the top of the page and centers and sets
the title of the section in 16 point Times New Roman font. Within each section, he puts
subheadings on their own line and sets them in bold. Together, these choices are best
described as examples of which design principle?
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22.
Miranda is working on a financial summary for company investors. In the document, she
makes sure that the body of her text is positioned along the left side of the page, that her
headings are centered, and that images are all placed along the right margin. Together,
these choices are best described as examples of which design principle?
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23.
Hiro is writing a list of tasks that need to be done in order to get his company’s new
product to market. Some of these items can only be accomplished by certain departments,
such as Marketing or Production, so instead of writing one long list, he breaks it down into
a series of shorter lists that are separated by headings that name the department
responsible for completing each list. Hiro is using the design principle of
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24.
Which of the following statements about the Gutenberg diagram is true?
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25.
Which of the following best describes external spacing?
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26.
Which of the following is true of internal spacing?
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27.
Bertina does not like the way one of her document headings looks when the font is
increased, so she adjusts the space between the letters. Bertina is engaging in
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28.
For a business document, you ideally want your margins to be
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29.
A font that has little “tails” or “feet” is known as a ______ font.