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An argument is a stated position, with support, either for or against an idea or issue.
A claim states the speaker’s conclusion.
Material that substantiates a claim is called evidence.
Claims of fact address issues of judgment.
A claim of policy recommends that a specific course of action be taken or approved.
When addressing whether something is or is not true, a speaker should frame the
argument as a claim of fact.
Only external evidence can be used to support claims.
Narratives, testimony, and facts drawn from an outside source are examples of external
evidence.
Motivational warrants are based on ethos.
In reasoning by analogy, the speaker argues that one event, circumstance, or idea is the
reason for the other.
Any calls to action you include in your speech should be broad and vague to inspire as
much action as possible.
If the audience is aware of counterclaims to the argument and the speaker does not
acknowledge them, the speaker can lose credibility.
Speakers should be aware of logical fallacies in order to avoid using them.
A false dichotomy is an argument that targets a specific person instead of the issue at
hand.
The audience should not affect how a speaker organizes a persuasive speech.
Visualization is the fourth step in Monroe’s motivated sequence pattern.
In a refutation pattern, each main point addresses and then disproves an opposing claim.
“Watching professional hockey is better than watching professional basketball.” This
statement is a claim of
Students who earn an A average on all speech assignments should be exempt from the
final exam. This statement is a claim of
A speaker addressing whether something is or is not true should frame the argument as a
claim of
The various types of external evidence include
Warrants that appeal to the audience’s faith in facts as evidence are known as
When a speaker compares two similar cases and implies that what is true in one case is
true in the other, the comparison is an example of
What is an effective strategy for addressing a counterargument?
Ignore it, even if somebody raises it directly.
Craft an ad hominem attack on the person behind it.
Introduce new evidence to demonstrate that the counterclaim is outdated.
Raise your voice and act belligerently.
“Clearly roses are the best flowers for gift giving, because I see more people buying
them than any other kind of flower” is an example of
“I’m a better candidate than X because, unlike X, I work for a living” is an example of
“If we can build the most powerful computers in the world, we should be able to cure
Alzheimer’s in your lifetime” is an example of
Which pattern demonstrates how the speaker’s points are more favorable than alternative
positions?
Which organizational pattern addresses main points and then disproves opposing
claims?