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Page 1
1.
What are the possible goals of a persuasive speech?
2.
Define the three classical persuasive appeals.
3.
How can an audience's perceptions of the speaker's ethical character affect the outcome
of a persuasive speech?
4.
List three of Maslow's basic needs and give an example of appealing to each.
5.
Describe the elaboration likelihood model of persuasion.
Page 2
Answer Key
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