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Page 1
1.
Speech intended to influence the beliefs, attitudes, values, and acts of others is ______.
2.
A classical appeal to reason is called _______.
3.
A speaker who identifies and appeals to the audience's emotions employs the classical
persuasive appeal known as ______.
4.
In classical terms, a speaker's ethical character is called ______.
5.
A contemporary persuasive model used by speakers and formulated by Abraham
Maslow is his hierarchy of ______.
6.
Access to food and water are _______ needs.
7.
_______ needs include achieving our goals and reaching our highest potential.
8.
Listeners who seriously consider your message are engaged in _______ processing.
9.
The audience's cultural orientation includes its core values, cultural _______, cultural
premises, and emotions.
Page 2
Answer Key
