d.
Jargon should be used only when the audience will understand it.
50. Which of the following is most acceptable for business writing?
a.
Please think about the new insurance option.
b.
Caltrek experienced a change in profits during the last fiscal year.
c.
Retailers can expect to pay higher amounts for their goods and services.
d.
Sheila will examine the job proposal carefully.
Moderate
p. 51
LEARNING OBJECTIVES:
ESBC.GULO.16.02.05 – 02.05
Developing Additional Expert Writing Techniques
Bloom’s: Application
51. The communication process begins when the receiver provides feedback to the sender.
a.
True
b.
False
False
The communication process begins when the sender has an idea.
Easy
p. 36
LEARNING OBJECTIVES:
ESBC.GULO.16.02.01 – 02.01
NATIONAL STANDARDS:
United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
Understanding the Communication Process
Bloom’s: Knowledge
52. Words have universal meaning among all cultures.
Moderate
p. 51
LEARNING OBJECTIVES:
ESBC.GULO.16.02.05 – 02.05
Developing Additional Expert Writing Techniques
Bloom’s: Comprehension
a.
True
b.
False
53. The medium over which the message travels is called the channel.
a.
True
b.
False
True
Easy
p. 37
54. A weak Internet signal is an example of channel noise.
a.
True
b.
False
True
Easy
p. 38
55. Translating a message from its symbol form into meaning involves encoding.
a.
True
b.
False
False
False
p. 37
56. Senders should avoid asking their receivers questions such as, “Am I making myself clear?” or “Is there anything you
don’t understand?”
a.
True
b.
False
False
Easy
p. 38
57. Paraphrasing a sender’s message is an effective tool to promote understanding.
a.
True
b.
False
True
Easy
p. 38
58. Many of your business messages will be sent digitally.
a.
True
b.
False
Easy
p. 38
59. A business message should be long because quantity enhances quality.
a.
True
b.
False
False
Easy
p. 39
60. When writing a business message, you should always write it from your perspective.
a.
True
b.
False
Easy
p. 39
61. The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.
a.
True
b.
False
False
Easy
p. 39
Easy
p. 38
62. Following a systematic plan when preparing any document or presentation will make your job easier.
a.
True
b.
False
True
Easy
p. 39
63. An important aspect of the first phase of writing a business message is anticipating the audience’s reaction to the
message.
a.
True
b.
False
True
Easy
p. 39
64. Shannon is writing a proposal to the board of directors to upgrade the company’s computer equipment. After
completing the prewriting phase, Shannon should immediately start composing the proposal.
a.
True
b.
False
False
Easy
pp. 39–40
65. The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes
your goal.
a.
True
b.
False
True
Easy
p. 40
66. In order to be an effective writer, you must follow the three phases of the writing process in sequence, moving from
Phase 1 to Phase 2 to Phase 3 in order.
a.
True
b.
False
False
Easy
p. 41
67. You should plan to spend equal amounts of time on each phase of the writing process.
a.
True
b.
False
False
Easy
p. 41
68. One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to
achieve?
a.
True
b.
False
69. The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is
sales growth.
a.
True
b.
False
False
Easy
pp. 41–42
70. You are more likely to achieve your communication goals if you profile your audience and shape the message to that
profile.
a.
True
b.
False
True
pp. 42–43
True
Easy
p. 41
71. Profiling your audience helps you tailor your words to your readers or listeners.
a.
True
b.
False
72. Although messages may have a primary and a secondary audience, the writer needs to profile only the primary
audience to determine the best presentation of the message.
a.
True
b.
False
False
Easy
pp. 42–43
73. Face-to-face conversation is a richer medium than a written report.
a.
True
b.
False
True
Easy
p. 43
74. One factor affecting channel choice is the importance of the message.
a.
True
True
Easy
pp. 42–43
b.
False
75. Ben Franklin stated this opinion about business messages: To be good, it ought to have a tendency to benefit the
reader. His opinion reflects the importance of analyzing the purpose of the message.
a.
True
b.
False
False
Easy
p. 44
76. Empathy, which increases the likelihood of a successful message, occurs when writers put themselves in the
audience’s shoes when creating the message.
a.
True
b.
False
True
Easy
p. 45
77. The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full
payment.
a.
True
True
Easy
p. 44
b.
False
78. Whether your goal is to inform, persuade, or promote goodwill, the catchiest words you can use in your business
writing are “you” and “your.”
a.
True
b.
False
True
Easy
p. 45
79. To emphasize the “you” view in e-mail messages, you must avoid any phrases that include the “I/we” view such as I’m
happy or We’re delighted.
a.
True
b.
False
False
Easy
pp. 45-46
False
Moderate
p. 45
80. The active voice is generally preferred in business writing.
a.
True
b.
False
81. Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include
expressions such as the affected party, the undersigned, and the writer.
a.
True
b.
False
False
professional.
Moderate
p. 46
82. Business messages are most effective if they convey an informal, conversational tone.
a.
True
b.
False
True
Easy
p. 46
True
Easy
pp. 45–46
83. Positive language generally conveys more information than negative language does.
a.
True
b.
False
84. The sentence You must submit your application by Friday is a more effective business message than Please submit
your application by Friday.
a.
True
b.
False
False
Moderate
pp. 47–49
85. Every mechanic has ten minutes for his morning break is an effectively written sentence.
a.
True
b.
False
False
Moderate
pp. 50–51
True
Easy
p. 47
86. Never specify the age of a person in business messages.
a.
True
b.
False
87. Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.
a.
True
b.
False
False
Easy
p. 51
88. Jargon should never be used in business writing.
a.
True
b.
False
False
Easy
p. 51
89. As a business communicator, you should use strong verbs and concrete nouns in your writing.
a.
True
b.
False
False
Easy
pp. 50–51
90. The sentence Our company experienced an increase in profits during the last fiscal year uses precise, vigorous
wording.
a.
True
b.
False
False
Moderate
p. 51
91. _______________ is the transmission of information and meaning from a sender to a receiver.
Communication
Easy
p. 36
92. The verbal and nonverbal responses from a receiver are called __________.
feedback
True
Easy
p. 51
93. During the ____________________ phase of the writing process, the writer analyzes the audience and the purpose for
writing.
94. Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase
of the writing process, which is the ____________________ phase.
95. ____________________ an audience can help a writer determine appropriate language use and tone, along with the
need for background information.
96. The ____________________ of a communication channel describes the extent to which a channel or medium
recreates or represents all the information available in the original message.
97. ____________________ is the process of creating a message that suits your audience.
98. Putting yourself in the receiver’s shoes to better adapt your message to that person’s needs is called
____________________.
99. One of the best ways to improve the tone of a message is through the use of ____________________ language.
100. ____________________ describes technical or specialized terms within a field.