Instructor Resource
Duck, Communication in Everyday Life: The Basic Course Edition With Public
Speaking, 3e
SAGE Publishing, 2021
and attitudes.
21. Selective exposure also explains why people might be more likely to spend time
with individuals whose beliefs, values, and attitudes are similar to their own.
22. Selective exposure means you are more likely to recall things that support your
beliefs, values, and attitudes.
23. You are more likely to recall things that do not support your beliefs, values, and
attitudes.
24. Schemata are mental structures that are used to organize information partly by
clustering associated material.
25. Back region refers to a frame where a social interaction is regarded as under public
scrutiny, so people have to be on their best behavior or acting out their professional
roles or intended “faces.”